Spend on in-app ads will increase fivefold by 2018

Latest predictions for spend on in-app advertising from Juniper Research

According to a new report from Juniper Research in-app mobile adspend should reach $ 16.9 billion by 2018 – up from $ 3.5 billion in 2013. The report says growth will be driven by several key factors including: – improved targeting capabilities plus a trend for more effective interactive rich media ads to be deployed in preference to traditional static display advertising. Plus tablets will close the adspend gap on smartphones.

The report, entitled ‘Mobile Advertising: In-App, Mobile Internet & Messaging Strategies 2013-2018‘,  argues that whilst smartphones currently account for approximately 70 per cent of in-app adspend, the growth in tablet users and usage would propel greater medium-term spend.

It also forecasts that tablet in-app adspend will be further fuelled by the fact that CPMs (Cost per 1,000 impressions) are significantly higher than those for smartphones.

This particularly applies to rich media ads, which also have higher CPMs than static display ads.

By 2018, the tablet/smartphone adspend split will be almost 50/50.

The majority of in-app advertising expenditure is likely to be spent on advertising with social mobile giants such as Facebook and Twitter,  although app downloads will increase exponentially to 2018.

“As the mobile advertising industry matures, more sophisticated advertising solutions are being installed by leading players, with a clear trend towards utilising location-based advertising to drive greater relevance,” observes report author, Sian Rowlands.

She also optimistic about the opportunities for smaller developers, Rownlands continued, “These new technologies and formats will benefit stakeholders across the mobile advertising value.

Other key findings from the report include: –

• Advertisers can increase conversions by simply adding mobile optimised features, for instance a ‘click to call’ button, or by linking to the relevant app store

• Global mobile ad spend will surpass $ 39 billion in 2018, up from $ 13 billion in 2013

• Rich media ad spend will surpass display ad spend in apps by 2018, as more engaging ad formats see huge uptake

A whitepaper entitled,  ‘Mobile Advertising – It All Ads Up’  is available to download free from the Juniper website here.

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC – http://countdown2mwc.wordpress.com/

GoMo News

NVIDIA outs Tegra K1 chipset with 192 cores


32-bit devices due in first half 2014, 64-bit devices arrive later in year

tegra_k1_imageBecause octa-core is apparently already a thing of the past, NVIDIA has just taken the wraps off its latest processor, the Tegra K1. And, rather than making the linear jump from Tegra 4 to Tegra 5, this one bridges the gap of desktop graphics cards almost as much as it does mobile CPU’s. Powered by a ridiculous “192 cores”, the Tegra K1 is based off of the Kepler architecture and is termed a “super chip”. Ultimately, this lessens the burden for game developers who don’t have to worry about completely rewriting titles or dumbing them down for mobile. What’s more, it also eliminates the gap of time from bringing top games from desktop and consoles to smartphones or tablets. Speaking of which, Unreal Engine 4 is already lined up for Tegra K1.

We brought the heart of GeForce and the soul of Tesla to the Tegra family.

The new chip delivers considerably more realistic physics simulations, multiple rendered targets, more lifelike images, and an exponentially better experience. Gone are polygons and triangles and in its place are pores, hairs, and true-to-life flesh.

Tegra K1 is also the first mobile processor to deliver the same graphics features as the next generation of consoles (Xbox One, PlayStation 4) and faster performance than current generation consoles (Xbox 360, PlayStation 3), all in the palm of your hand.

The Tegra K1 will be offered in two versions: 32-bit and 64-bit. The 32-bit version is expected in devices in the first half of 2014, while the 64-bit version is expected in devices in the second half of the year. To learn more about the Tegra K1 chip, head to NVIDIA’s page.

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King brings match-three game Farm Heroes Saga to iOS, Android


Following the success of Farm Heroes Saga on Facebook, casual game company King has brought the experience to iOS and Android devices. The game offers cross-platform play for users to pick up their progress wherever they are, with each match-three level asking players to collect cropsies (animated carrots, onions, water droplets and more) before running out of moves.

While the overall goal of each stage is to collect specific amounts of certain cropsies, the level designs and goals for each stage become increasingly complicated over time. Eventually, special symbols including birds, flowers and water buckets are added to the game, encouraging players to use power-ups to clear difficult challenges.

Power-ups include shovels for removing a single symbol, wheels which clear an entire row, and a dog that collects all cropsies of a single type, among others. These are offered in small quantities for free, or can be purchased with real money.


The mobile version of Farm Heroes Saga offers the game’s first 160 levels, so Facebook players who have progressed farther than that will still need to wait a bit before progressing on mobile. Past levels can still be played, however, to increase high scores, unlock more farm animals or earn more stars.

Farm Heroes Saga is now available to download for free on iOS and Google Play. Check back soon to follow the game’s progress on AppData, our tracking service for mobile and social apps and developers.

Inside Mobile Apps

Traffic Frenzy a great arcade puzzle, please don’t let ‘freemium’ spoil it too much

Published by at 9:25 UTC, January 6th 2014

A great little arcade puzzler, the first version of Traffic Frenzy has appeared in a cacophony of LA traffic horns. The freemium mechanism’s not quite implemented yet and there’s only one city to ‘play’ in, but it’s still an amusing mix of reaction times and hand-eye coordination. Worth installing to see how it turns out.

From the Store description:

Ever been stuck in traffic and wished you could control it? Here’s your chance! Take control of the notorious L.A. traffic and get the cars through without crashing!

Games2win proudly presents a new arcade game that is sure to whip you into a frenzy. Start your traffic controlling career in the city of angels and watch the traffic fly by. Simply tap the traffic lights to change them, avoid accidents and clear the cars in your lane. Make use of cool power ups to boost the speed of your cars, clear intersections with bombs and slow down the oncoming traffic. 

Traffic Frenzy Features:
• 25 unique levels.
• Simple tap based game play.
• Exhilarating power ups that let you speed up, slow down and even blow up the traffic.

Here’s the game in action:


Traffic Frenzy starts with a blast of rock music, here I’m turning the volume down quickly! Nice original artwork, by the way…


This first release is obviously just a placeholder for a fuller title. The first indication is only one ‘city’ being available to play in….


Gameplay is simple and perfectly pitched, with one or more traffic lights under direct finger control – when there are twenty cars all moving at speed and you have three lights to control in real time, things can get really hectic, really fast!


The three power ups available in Traffic Frenzy, each of which costs in-game ‘coins’…


Coins are, at the moment, only earned by playing the game, though it’s obvious that a ‘pay to power-up’ freemium system will be put in place in a future version.


Cause an accident and you can either start from the current point in the level by using coins or start the level from scratch for free…


The ‘Air Strike’ system is rather cute – watching a B2 bomber swoop across and blow up cars never gets old….(!)


Get your timing wrong and the cars thump into each other with appropriate sound effects – oops!

So, Traffic Frenzy is v1 of what will hopefully be a nicely pitched ‘freemium’ title. Let’s hope the developers have read our various editorials on the subject here on AAWP and get the ‘pay to play’ balance right.

You can download Traffic Frenzy for free here in the Store. When it’s complete, we’ll let Ewan assess its freemium gameplay balance in a formal review.

Source / Credit: Download from the Windows Phone Store

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Platforms: Windows Phone 8
Categories: Games

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All About Windows Phone

Google acquires Bitspin, makers of Timely Alarm Clock


Google has acquired the software developers behind the insanely gorgeous Android app Timely Alarm Clock. It’s not clear how much money was involved or in what capacity Bitspin will work with Google. Surely we aren’t the only ones who would love to see more of this look in the overall Android aesthetic.

We’re thrilled to announce that Bitspin is joining Google, where we’ll continue to do what we love: building great products that are delightful to use.

For new and existing users, Timely will continue to work as it always has. Thanks to everyone who has downloaded our app and provided feedback along the way; we truly appreciate all your support.

In the meanwhile, you can now pick up one of the sharpest apps ever free of charge.

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