Tag Archives: Fiksu

App marketing costs hit all-time high in June, reports Fiksu

Summer month consumer behaviour, coupled with the World Cup and Apple’s re-evaluation of rewards-based video advertising made June the most expensive month ever for loyal user acquisition

From Casual Connect, San Francisco

Press Release

alder

July 23rd 2014. For the first time in its four years of analysing mobile app marketing competition and costs, Fiksu reported that its Cost Per Loyal User Index breached the $ 2 threshold, coming in at $ 2.23, an increase of 25 per cent over May and a 49-per cent year-over-year increase.

Despite the increase in Cost Per Loyal User, CPI (Cost Per Install) actually plummeted to $ 0.98 on iOS, down 23 per cent from May. For iOS games, CPI dropped even further to $ 0.85 from May’s $ 1.11.

At the same time, June’s App Store Competitive Index, which measures aggregate daily download volume among the top 200 ranked apps, dropped from May’s 6.6M to 6.1M.

This proved that while the cost of advertising actually decreased in June, consumers were opting for choices beyond their mobile devices during the summer months, including being captivated by the World Cup and, as a result, there was less discovery and usage of new apps from organic users.

These organic users are frequently the most loyal, and with this marked reduction, the Cost Per Loyal User increased significantly in June.

In addition to the fact that mobile app users were otherwise occupied during the summer months was the fact that Apple briefly re-evaluated its policy for rewarding consumers who watch videos, causing advertisers to temporarily cutback on video advertising. With this effective, low-cost avenue to reach loyal users impacted, overall costs to acquire loyal users increased.

“The June Fiksu Indexes reflected what we would consider a perfect storm of summer activity including, the distraction of the World Cup, and untimely changes to video-based installs,” said Micah Adler, CEO of Fiksu.

“The combination of these factors had a direct impact on how consumers discovered apps. As a result, while we observed a decrease in overall media costs, we also observed a decrease in loyal usage during the month of June, thus driving up the Cost Per Loyal User.”

For Fiksu’s full analysis go here.

About Fiksu

Fiksu is the leading provider of mobile marketing products. To date, Fiksu has accumulated more than 350 billion app actions, including launches, registrations and in-app purchases, as well as massive amounts of data from real-time bidding requests and mobile advertising networks. Additionally, Fiksu has also driven more than 2.9 billion app downloads for its customers. The company’s patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data to master ALL the challenges of mobile advertising – including tracking, optimization, media buying and integration. This cohesive approach spans the entire mobile ecosystem and ultimately delivers the best marketing performance. Additionally, Fiksu offers FreeMyApps, the world’s largest app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures.

Would you like to see your Press releases featured on GoMo News? If so, why not consider sponsoring pages on GoMo News? Email geoff (at) gomobilenews.com.


GoMo News

App marketing costs hit all-time high in June, reports Fiksu

Summer month consumer behaviour, coupled with the World Cup and Apple’s re-evaluation of rewards-based video advertising made June the most expensive month ever for loyal user acquisition

From Casual Connect, San Francisco

Press Release

alder

July 23rd 2014. For the first time in its four years of analysing mobile app marketing competition and costs, Fiksu reported that its Cost Per Loyal User Index breached the $ 2 threshold, coming in at $ 2.23, an increase of 25 per cent over May and a 49-per cent year-over-year increase.

Despite the increase in Cost Per Loyal User, CPI (Cost Per Install) actually plummeted to $ 0.98 on iOS, down 23 per cent from May. For iOS games, CPI dropped even further to $ 0.85 from May’s $ 1.11.

At the same time, June’s App Store Competitive Index, which measures aggregate daily download volume among the top 200 ranked apps, dropped from May’s 6.6M to 6.1M.

This proved that while the cost of advertising actually decreased in June, consumers were opting for choices beyond their mobile devices during the summer months, including being captivated by the World Cup and, as a result, there was less discovery and usage of new apps from organic users.

These organic users are frequently the most loyal, and with this marked reduction, the Cost Per Loyal User increased significantly in June.

In addition to the fact that mobile app users were otherwise occupied during the summer months was the fact that Apple briefly re-evaluated its policy for rewarding consumers who watch videos, causing advertisers to temporarily cutback on video advertising. With this effective, low-cost avenue to reach loyal users impacted, overall costs to acquire loyal users increased.

“The June Fiksu Indexes reflected what we would consider a perfect storm of summer activity including, the distraction of the World Cup, and untimely changes to video-based installs,” said Micah Adler, CEO of Fiksu.

“The combination of these factors had a direct impact on how consumers discovered apps. As a result, while we observed a decrease in overall media costs, we also observed a decrease in loyal usage during the month of June, thus driving up the Cost Per Loyal User.”

For Fiksu’s full analysis go here.

About Fiksu

Fiksu is the leading provider of mobile marketing products. To date, Fiksu has accumulated more than 350 billion app actions, including launches, registrations and in-app purchases, as well as massive amounts of data from real-time bidding requests and mobile advertising networks. Additionally, Fiksu has also driven more than 2.9 billion app downloads for its customers. The company’s patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data to master ALL the challenges of mobile advertising – including tracking, optimization, media buying and integration. This cohesive approach spans the entire mobile ecosystem and ultimately delivers the best marketing performance. Additionally, Fiksu offers FreeMyApps, the world’s largest app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures.

Would you like to see your Press releases featured on GoMo News? If so, why not consider sponsoring pages on GoMo News? Email geoff (at) gomobilenews.com.


GoMo News

App marketing costs hit all-time high in June, reports Fiksu

Summer month consumer behaviour, coupled with the World Cup and Apple’s re-evaluation of rewards-based video advertising made June the most expensive month ever for loyal user acquisition

From Casual Connect, San Francisco

Press Release

alder

July 23rd 2014. For the first time in its four years of analysing mobile app marketing competition and costs, Fiksu reported that its Cost Per Loyal User Index breached the $ 2 threshold, coming in at $ 2.23, an increase of 25 per cent over May and a 49-per cent year-over-year increase.

Despite the increase in Cost Per Loyal User, CPI (Cost Per Install) actually plummeted to $ 0.98 on iOS, down 23 per cent from May. For iOS games, CPI dropped even further to $ 0.85 from May’s $ 1.11.

At the same time, June’s App Store Competitive Index, which measures aggregate daily download volume among the top 200 ranked apps, dropped from May’s 6.6M to 6.1M.

This proved that while the cost of advertising actually decreased in June, consumers were opting for choices beyond their mobile devices during the summer months, including being captivated by the World Cup and, as a result, there was less discovery and usage of new apps from organic users.

These organic users are frequently the most loyal, and with this marked reduction, the Cost Per Loyal User increased significantly in June.

In addition to the fact that mobile app users were otherwise occupied during the summer months was the fact that Apple briefly re-evaluated its policy for rewarding consumers who watch videos, causing advertisers to temporarily cutback on video advertising. With this effective, low-cost avenue to reach loyal users impacted, overall costs to acquire loyal users increased.

“The June Fiksu Indexes reflected what we would consider a perfect storm of summer activity including, the distraction of the World Cup, and untimely changes to video-based installs,” said Micah Adler, CEO of Fiksu.

“The combination of these factors had a direct impact on how consumers discovered apps. As a result, while we observed a decrease in overall media costs, we also observed a decrease in loyal usage during the month of June, thus driving up the Cost Per Loyal User.”

For Fiksu’s full analysis go here.

About Fiksu

Fiksu is the leading provider of mobile marketing products. To date, Fiksu has accumulated more than 350 billion app actions, including launches, registrations and in-app purchases, as well as massive amounts of data from real-time bidding requests and mobile advertising networks. Additionally, Fiksu has also driven more than 2.9 billion app downloads for its customers. The company’s patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data to master ALL the challenges of mobile advertising – including tracking, optimization, media buying and integration. This cohesive approach spans the entire mobile ecosystem and ultimately delivers the best marketing performance. Additionally, Fiksu offers FreeMyApps, the world’s largest app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures.

Would you like to see your Press releases featured on GoMo News? If so, why not consider sponsoring pages on GoMo News? Email geoff (at) gomobilenews.com.


GoMo News

Fiksu: App downloads and marketing costs on the rise due to ‘app inflation’

fiksu-650

User acquisition and marketing company Fiksu has revealed the results of its latest indexes, which measure daily app downloads, cost per loyal users, cost per installs and more. May’s data shows competition for downloads on the rise in a phenomenon Fiksu has called “app inflation.”

For instance, May’s App Store Competitive Index, which measures the average daily downloads for the top 200 free iPhone apps in the US, saw a 24 percent increase to 6.6 million daily downloads, up from 5.34 million in April. That’s a 12 percent increase year-over-year.

Fiksu Indexes | Fiksu

Meanwhile, the Cost Per Loyal User Index tracks the cost of acquiring a single loyal user, where a ‘loyal user’ is defined as one who opens an app three times or more. That cost increased 17 percent to $ 1.78 in May, a 34 percent increase year-over-year.

While the Cost Per Loyal User increased in May, the Cost Per Launch declined across both iOS and Android. On Android, the figure fell 20 percent to $ 0.10, while the iOS number fell five percent, to $ 0.20. Fiksu attributes this to an increase in “super users,” who may open an app dozens of times in a single day. This brings down the cost per launch, as the app was opened by existing users, rather than those requiring additional marketing spend to acquire.

Fiksu Indexes | Fiksu-1

Finally, The Cost Per Install Index remained relatively steady, sitting at $ 1.31 for Android and $ 1.28 on iOS (a three percent increase month-over-month). The Cost Per Install index measures the cost per app install that’s directly attributed to advertising.

“While there have been ebbs and flows, it’s very clear that the cost of app marketing and the competition for downloads is on a constant upward trajectory: what we’re calling app inflation,” said Micah Adler, CEO of Fiksu. “The increased quality and growing popularity of apps continues to fuel ever-increasing demand, meaning marketers must continually hone their new strategies and spending in the quest to cost-efficiently acquire loyal and engaged users.”

More information on May’s data is available on Fiksu’s website.


Inside Mobile Apps

App Store competitiveness hits record high in March finds Fiksu Indexes

Despite volume increase, cost per launch decreases as marketers continue to target more effectively

Press release

May 2nd 2014. Fiksu developer of award-winning app marketing technologies, has published its latest Fiksu Indexes that show the App Store Competitive Index hit a record high of 7.1 million daily downloads in March [2014], a 41 per cent increase year-over-year. Although this Index is only indicative of iOS traffic, eMarketer predicts that growth rates for Android and iOS will be almost identical at 18.2 and 17.8, respectively, in 2014, so it is likely similar parallels can be expected with Android downloads.

Although traffic was high, marketers were able to keep spending in check through programmatic buying, indicated by the drop in Fiksu’s month-over-month Cost per Launch Index for both iOS (down 10 per cent to $ 0.17) and Android (down 5 per cent to $ 0.10).

The decrease in Cost per Launch is not a result of more devices in the market but of the dramatic increase in app usage.

Continued growth in app usage means more downloads, more launches and more time spent in apps, but at the same time, marketers are still hit with the challenge of attracting loyal app users.

If we compare the 20 per cent year-over-year increase in Cost per Install in iOS to the 7 per cent year-over-year increase in Cost per Loyal User Index, we can see that marketers are getting smarter about leveraging the right ad formats, ad creatives and targeting tools to reach the right users.

Otherwise, without these optimisation and targeting capabilities, the CPLU Index would have likely seen an increase of 20 per cent year-over-year.

“The March Indexes tell us that while the market is only getting bigger each month, it has also grown volumes in terms of maturity,” says Micah Adler, CEO of Fiksu.

“With the addition of programmatic and optimisation technologies, marketers have the tools to market their apps better and can do so without breaking the bank.”

“As we’ve seen with major players like Facebook, Twitter and Yahoo! getting in the game, the industry has certainly come a long way in the last year, and what was once a challenge for app marketers is now an industry standard.”

For Fiksu’s full analysis go here.

To date, Fiksu has accumulated more than 252 billion app actions including launches, registrations and in-app purchases, as well as massive amounts of data from real-time bidding requests and mobile advertising networks.

Additionally, Fiksu has also driven more than 2 billion app downloads for its customers.

About Fiksu

Fiksu is the leading provider of mobile app marketing products that help app and game marketers reach their user acquisition goals. The company’s patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data to master ALL the challenges of mobile advertising – including tracking, optimization, media buying and integration. This cohesive approach spans the entire mobile ecosystem and ultimately delivers the best marketing performance. Additionally, Fiksu offers FreeMyApps, the world’s largest app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures.

Would you like to see your Press releases featured on GoMo News? If so, why not consider sponsoring pages on GoMo News? Email geoff (at) gomobilenews.com.


GoMo News

App Store competitiveness hits record high in March finds Fiksu Indexes

Despite volume increase, cost per launch decreases as marketers continue to target more effectively

Press release

May 2nd 2014. Fiksu developer of award-winning app marketing technologies, has published its latest Fiksu Indexes that show the App Store Competitive Index hit a record high of 7.1 million daily downloads in March [2014], a 41 per cent increase year-over-year. Although this Index is only indicative of iOS traffic, eMarketer predicts that growth rates for Android and iOS will be almost identical at 18.2 and 17.8, respectively, in 2014, so it is likely similar parallels can be expected with Android downloads.

Although traffic was high, marketers were able to keep spending in check through programmatic buying, indicated by the drop in Fiksu’s month-over-month Cost per Launch Index for both iOS (down 10 per cent to $ 0.17) and Android (down 5 per cent to $ 0.10).

The decrease in Cost per Launch is not a result of more devices in the market but of the dramatic increase in app usage.

Continued growth in app usage means more downloads, more launches and more time spent in apps, but at the same time, marketers are still hit with the challenge of attracting loyal app users.

If we compare the 20 per cent year-over-year increase in Cost per Install in iOS to the 7 per cent year-over-year increase in Cost per Loyal User Index, we can see that marketers are getting smarter about leveraging the right ad formats, ad creatives and targeting tools to reach the right users.

Otherwise, without these optimisation and targeting capabilities, the CPLU Index would have likely seen an increase of 20 per cent year-over-year.

“The March Indexes tell us that while the market is only getting bigger each month, it has also grown volumes in terms of maturity,” says Micah Adler, CEO of Fiksu.

“With the addition of programmatic and optimisation technologies, marketers have the tools to market their apps better and can do so without breaking the bank.”

“As we’ve seen with major players like Facebook, Twitter and Yahoo! getting in the game, the industry has certainly come a long way in the last year, and what was once a challenge for app marketers is now an industry standard.”

For Fiksu’s full analysis go here.

To date, Fiksu has accumulated more than 252 billion app actions including launches, registrations and in-app purchases, as well as massive amounts of data from real-time bidding requests and mobile advertising networks.

Additionally, Fiksu has also driven more than 2 billion app downloads for its customers.

About Fiksu

Fiksu is the leading provider of mobile app marketing products that help app and game marketers reach their user acquisition goals. The company’s patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data to master ALL the challenges of mobile advertising – including tracking, optimization, media buying and integration. This cohesive approach spans the entire mobile ecosystem and ultimately delivers the best marketing performance. Additionally, Fiksu offers FreeMyApps, the world’s largest app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures.

Would you like to see your Press releases featured on GoMo News? If so, why not consider sponsoring pages on GoMo News? Email geoff (at) gomobilenews.com.


GoMo News

App Store competitiveness hits record high in March finds Fiksu Indexes

Despite volume increase, cost per launch decreases as marketers continue to target more effectively

Press release

May 2nd 2014. Fiksu developer of award-winning app marketing technologies, has published its latest Fiksu Indexes that show the App Store Competitive Index hit a record high of 7.1 million daily downloads in March [2014], a 41 per cent increase year-over-year. Although this Index is only indicative of iOS traffic, eMarketer predicts that growth rates for Android and iOS will be almost identical at 18.2 and 17.8, respectively, in 2014, so it is likely similar parallels can be expected with Android downloads.

Although traffic was high, marketers were able to keep spending in check through programmatic buying, indicated by the drop in Fiksu’s month-over-month Cost per Launch Index for both iOS (down 10 per cent to $ 0.17) and Android (down 5 per cent to $ 0.10).

The decrease in Cost per Launch is not a result of more devices in the market but of the dramatic increase in app usage.

Continued growth in app usage means more downloads, more launches and more time spent in apps, but at the same time, marketers are still hit with the challenge of attracting loyal app users.

If we compare the 20 per cent year-over-year increase in Cost per Install in iOS to the 7 per cent year-over-year increase in Cost per Loyal User Index, we can see that marketers are getting smarter about leveraging the right ad formats, ad creatives and targeting tools to reach the right users.

Otherwise, without these optimisation and targeting capabilities, the CPLU Index would have likely seen an increase of 20 per cent year-over-year.

“The March Indexes tell us that while the market is only getting bigger each month, it has also grown volumes in terms of maturity,” says Micah Adler, CEO of Fiksu.

“With the addition of programmatic and optimisation technologies, marketers have the tools to market their apps better and can do so without breaking the bank.”

“As we’ve seen with major players like Facebook, Twitter and Yahoo! getting in the game, the industry has certainly come a long way in the last year, and what was once a challenge for app marketers is now an industry standard.”

For Fiksu’s full analysis go here.

To date, Fiksu has accumulated more than 252 billion app actions including launches, registrations and in-app purchases, as well as massive amounts of data from real-time bidding requests and mobile advertising networks.

Additionally, Fiksu has also driven more than 2 billion app downloads for its customers.

About Fiksu

Fiksu is the leading provider of mobile app marketing products that help app and game marketers reach their user acquisition goals. The company’s patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data to master ALL the challenges of mobile advertising – including tracking, optimization, media buying and integration. This cohesive approach spans the entire mobile ecosystem and ultimately delivers the best marketing performance. Additionally, Fiksu offers FreeMyApps, the world’s largest app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures.

Would you like to see your Press releases featured on GoMo News? If so, why not consider sponsoring pages on GoMo News? Email geoff (at) gomobilenews.com.


GoMo News

Fiksu: Decreased marketing costs, increased downloads seen in December

fiksu-650

User acquisition and marketing company Fiksu has released its December App Store Competitive Index and Cost per Loyal User Index, measuring app downloads and user acquisition costs for December 2013. The reports show app downloads spiked in December, thanks to so many new devices being given as holiday presents, while user acquisition costs decreased month-over-month.

Fiksu’s App Store Competitive Index, which measures the average daily downloads for the top 200 free iPhone apps in the US, saw a 12 percent jump to 6.4 million daily downloads from November’s figure of 5.7 million downloads. This is a 20 percent increase year-over-year, triggered by new iPhone owners looking to add apps to their new devices (like the iPhone 5S and 5C).

Meanwhile, the Cost per Loyal User Index showed a decrease from November’s figure of $ 1.79 to $ 1.75 in December. While this is a five percent increase in costs year-over-year, Fiksu attributes the month-over-month decrease to the fact that many users download the apps they care about most first, when acquiring a new device, and are then loyal users to those apps. Fiksu defines loyal users as those who open the same app at least three times.

fiksu-650-2

In addition, Fiksu says app marketers are becoming smarter, spreading their campaign budgets throughout the entire holiday season, from Cyber Monday through the New Year, rather than focusing just on Christmas proper.

“We’re reaching a maturation point in the app market as marketers get ever-smarter about how they use their marketing budgets,” said Micah Adler, CEO and founder of Fiksu. “Acquiring users is not the be-all-end-all for today’s savvy marketer. Reengaging with users over time and solidifying user loyalty is the ultimate goal, and this month’s indexes indicate the early adoption of this strategy.”

Fiksu’s newest reports are available on the company’s website.


Inside Mobile Apps

Fiksu introduces retargeting to drive engagement across the complete mobile app usage lifecycle

Press release

bringing retargeting to mobile – alder

January 17th 2014. Fiksu, developer of award-winning app marketing technologies, has introduced Fiksu Retargeting, the industry’s first, single-source, mobile retargeting product that spans the entire app ecosystem. With this new offering, brands can cost-efficiently re-engage lapsed or inactive users, while precisely marketing across platforms and maximizing mobile revenue.

Industry data shows that more than half of US marketers believe retargeting is one of the most important forms of targeting.

However, without access to cookies and tracking pixels common to desktop marketing, retargeting on mobile has proven extremely challenging.

Fiksu has introduced Retargeting to reflect the fast-growing demand by large brands, agencies, and game publishers for robust marketing technologies that can provide re-engagement and cross-promotion to large audiences of existing users.

Fiksu Retargeting is a cohesive, unified marketing solution that reaches and optimizes traffic across all significant media sources – from RTB exchanges to Facebook to major ad networks like Google Adwords – for comprehensive mobile retargeting.

Publishers can quickly achieve positive ROI through the solution’s unified reach, consistent measurement capabilities, and increased opportunities for optimized spend.

In addition, Fiksu can optimise across user acquisition and retargeting campaigns, ensuring optimal ROI for every dollar invested by clients.

Results from big brands and mobile-first app publishers alike have been compelling.

“We love getting smarter about marketing PGATOUR Caddie, and are excited to be an early adopter of Fiksu Retargeting,” said Ben Addoms, president with Shotzoom.

“Fiksu is continually adding new technologies to their impressive toolkit, and we’re confident, based on early results, that Retargeting will become another successful component of our app marketing strategy.”

Fiksu Retargeting addresses app publishers’ critical marketing challenges, turning them into new opportunities, including: –

  • Re-engaging abandoned or lapsed users: Retargeting offers a cost-efficient way to re-engage lost or lapsed users and encourage them to become active again
  • Cross-promoting products: When updates or new apps are released, publishers can precisely target and reach former users through simplified cross-promotion
  • Retrieving ‘stuck in funnel’ users: Publishers can re-activate users that have downloaded an app but have never taken an action, such as registering or making an in-app purchase
  • Marketing across platforms: Bridge desktop, phone, and tablet usage through retargeting – migrate desktop users to mobile and drive enhanced performance

Fiksu Retargeting is built on the Fiksu Programmatic Mobile Demand Platform – a highly scalable and cohesive technology foundation that provides historical data -in the form of 194 billion recorded app events – end-to-end performance tracking on iOS and Android, ongoing optimisation, and detailed analysis and reporting.

The Fiksu Platform harnesses the power of the entire app ecosystem, and is unique in its extensive integrations with ad networks, RTB exchanges, app stores, and third party trackers.

It also includes access to FreeMyApps, which drives app engagement and discovery by offering rewards to an extremely engaged audience of more than 1.6 million monthly active users.

“As the mobile app market continues to mature, brands have set their sights on sophisticated goals beyond basic user acquisition, aiming to reach their target users across multiple barriers: over time and across apps and device platforms,” said Micah Adler, CEO and founder, Fiksu.

“Marketers have already experienced the power of retargeting on the desktop, and for the first time, Fiksu is bringing this valuable tool to mobile.”

“It’s the perfect complement to user acquisition marketing, allowing advertisers to maximize the value of their user acquisition investments.”

About Fiksu

Fiksu, is the leading provider of mobile app marketing products that help app and game marketers reach their user acquisition goals. The company’s patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data to master all the challenges of mobile advertising – including tracking, optimization, media buying and integration. This cohesive approach spans the entire mobile ecosystem and ultimately delivers the best marketing performance. Additionally, Fiksu offers FreeMyApps, the world’s largest app discovery platform where users are rewarded. Based in Boston, USA, Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures.


GoMo News

Fiksu releases retargeting technology for re-engaging inactive mobile users

fiksu-650

User acquisition and marketing company Fiksu has announced the launch of Fiksu Retargeting, the company’s mobile retargeting product, aimed at helping developers target and engage with inactive app users. The platform has been created to help brands cost-efficiently re-engage these users across platforms to maximize their revenue.

Using Fiksu Retargeting, the company says developers will be able to target and re-engage with lost or lapsed app users, encouraging them to become active again. In addition, when updates or new apps are released, publishers will be able to target former users through cross-promotion to notify them of the changes or improvements.

The platform will also allow for user targeting based on actions they’ve yet to complete, like opening a shopping cart or completing a user registration form. Finally, mobile apps can be promoted across platforms, to a company’s desktop users, for instance.

Fiksu Retargeting utilizes the Fiksu Programmatic Mobile Demand Platform,  a technology foundation that offers historical data from 194 billion app events recorded across iOS and Android.

“As the mobile app market continues to mature, brands have set their sights on sophisticated goals beyond basic user acquisition, aiming to reach their target users across multiple barriers: over time and across apps and device platforms,” said Micah Adler, CEO and founder of Fiksu.

“Marketers have already experienced the power of retargeting on the desktop, and for the first time, Fiksu is bringing this valuable tool to mobile. It’s the perfect complement to user acquisition marketing, allowing advertisers to maximize the value of their user acquisition investments.”

More information on Fiksu Retargeting is available on the company’s website.


Inside Mobile Apps