Tag Archives: good

Guest Post: 2 good reasons why retailers have an app

by Devika Girish, who works in marketing with MobStac

devika’s photo is in the post

Going by the number of success stories around retail apps, there is evidently a lot to lose out on if brands are to shunt away apps. The key to success here lies in identifying the retailer’s target group of users, creating apps that work well for them, and continually refining and reinventing mobile experiences to profitably retain those users. However, it doesn’t make sense to create a mobile app if a retailer has just started off with the retail business. App development should ideally come into the picture after a retailer have got a customerbase to cater to. Many retailers struggle to take a call on whether they should create an app of their own or tap into an existing platform.A retailer need to consider the retailer’s target audience and brand while choosing between them. Here are two points that will help a retailer design and implement a retail app in the most effective way possible.

1. Platform apps are a safe bet when a retailer doesn’t have consistent customer connexions

Launching a branded app isn’t always the best solution for retailers. a retailer could instead partner with other platform-based apps to access and engage their existing single-app audience.

For example, instead of launching a branded rewards app, a retailer can easily use Perka, or Rewardjunkie, apps that allow customers to claim special offers, discounts and rewards and tap into the retailer’s potential users there.

With most of these platforms already having an established user base, it is highly likely that these apps already exist on the smartphones of the retailer’s target audience.


2. If the retailer’s app already has a lot of downloads, then it will make sense to continue using it

The retailer can use his ore her own retail app to strengthen the relationship with existing loyal customers by rewarding them for repeat business.

However, with the setting in of app fatigue, there’s a good chance users will simply neglect the retailer’s app and eventually remove it from their phone altogether if the retailer does not offer multiple value propositions.

Here are a few ways retailers can adapt their apps to changing consumer behaviour in order to ensure their shoppers’ repeat visits.

1. Enable mobile point-of-sale

According to a recent Consulting Digital Shopping Behavior survey conducted by Cisco, 73 per cent of shoppers said that long waiting lines are one of the most dreaded experiences when it comes to a shopping experience.

By equipping the retailer’s sales staff with a mobile point-of-sale, a retailer can enable them to process payments fast and quick, even before the customer changes his mind.

2. Focus on loyalty and value added offerings

Apps often offer a great opportunity for brands to engage with their consumers.

Today most retailers, however, are passionately using mobile applications, more to push promotions at consumers than to maintain a strong relationship with them.

Such apps are more likely to turn away customers.

To connect better with the retailer’s customers a retailer need to offer loyalty perks and value.

3. Improve in-store experience

Today’s tech-savvy customers are more informed and look for a convenient, efficient and engaging in-store experience – one that allows them to combine the convenience of an online shopping experience with the primary advantages of shopping in person.

Thus, a retailer must ensure that he or she has taken into account what is right for the retailer’s brand and the retailer’s target audience.

That’s before going ahead with a branded app or a platform app to generate traffic for the retailer’s next advertising campaign.

Are there any other features that will help retailers build brand loyalty and customer engagement?

Let us know via the comments below.

Author Biog

Devika Girish is in-charge of marketing Content creation at MobStac, a mobile platform company enabling location-aware apps for content and commerce. Its Beaconstac suite enables businesses to deliver superior customer experiences through the use of iBeacons for engagement, messaging, and analytics. The company was founded in 2009 and has offices in Bangalore and New York. Devika writes about everything related to mobile for businesses that enable marketers achieve their goals.

GoMo News welcomes contributions from anyone inside the mobile/cellular sector. If you’d like to talk about sponsoring pages on this publication please email to ads@gomonews.com. Follow us on Twitter @GoMoTweet


GoMo News

7Pass Remake hits alpha, looks good so far

Published by at 16:50 UTC, August 9th 2014

Establishing a cross-platform secure database system that includes Windows Phone has been tricky, as previously reported. However, today the first alpha of a next gen KeePassX client appeared, albeit with a truck load of caveats. Give the developer some feedback and a few more weeks and we should be in business though.

From the 7Pass developer:

I’m glad to let you know that the first preview of 7Pass Remake is now available for download from the Windows Phone Store. Those having subscribed to the Beta program will receive an email soon, with the same content as below. Just in case any Beta participant not receiving the email, you can also install using the link: http://bit.ly/7passremake. Please note that this link will only work for those joined at Beta program before today. Those missing this preview can also subscribe to be included in the next preview.

Preview version notes

  • This version cannot save changes yet. Even though the UI shows that you can change the database, there’s no place in this version to save your database yet.
  • This version does not lock your database automatically.
  • This version will be removed when the next preview/final version is released.
  • Please do not use it for important data.

What’s implemented

  • New user interface.
  • Add database from any location: SD card, OneDrive, or other apps that provides file picking service.
  • Tap on database’s icon to perform actions: clear cached encryption key, delete.
  • Easy to use password generator.
  • Better UI for using a keyfile.
  • Filter app bar button to quickly search for entries. Also reveal option to show only entry or groups.
  • Quick password reveal: slide entry’s title to the right to quickly view password.
  • Supports referenced fields.
  • Share app bar button to share title, username and password without revealing password.
  • Better support for long entry notes.
  • Supports open and share attachments
  • Better fields support
Screenshot gallery

An impressive alpha, in terms of stability and cosmetics, even if the all important save functionality isn’t implemented yet. Although the focus in KeePassX on all platforms is on a standalone database of secure information, there are nods in this alpha towards web form auto-filling in too. All a bit unnecessary if you ask me – I’d rather all passwords went from 7Pass through my brain and hands, to help reinforce my memory! But maybe that’s just me?

On the subject of auto-fill:

  • Web browser
    • Can only try to fill in automatically at the moment. Buttons to fill in data do not work yet.
    • Independent browser: launch browser from groups list to browse to any site and 7Pass tries to automatically match the page’s title to an entry and automatically fill in username and password. However, this matching does not work as expected yet.

In addition to fixing the caveats above, the final version of 7Pass (Remake) will also feature:

  • Auto lock database.
  • Create local database, from within the app.
  • Associate with KDBX file extension to quickly add databases from other sources.
  • Create new entry from password generator.

Maybe the name needs to change too? ‘7Pass Remake’ is old and clumsy, why not just ‘KeePassX’? It’s the only such client for the platform, after all?

In the meantime you can subscribe to the beta programme, to make sure you’re kept informed.

Source / Credit: 7Pass blog

Filed: > >

Platforms: General, Windows Phone 8
Categories: Apps
 

Please enable JavaScript to view the comments powered by Disqus.


All About Windows Phone

7Pass Remake hits alpha, looks good so far

Published by at 16:50 UTC, August 9th 2014

Establishing a cross-platform secure database system that includes Windows Phone has been tricky, as previously reported. However, today the first alpha of a next gen KeePassX client appeared, albeit with a truck load of caveats. Give the developer some feedback and a few more weeks and we should be in business though.

From the 7Pass developer:

I’m glad to let you know that the first preview of 7Pass Remake is now available for download from the Windows Phone Store. Those having subscribed to the Beta program will receive an email soon, with the same content as below. Just in case any Beta participant not receiving the email, you can also install using the link: http://bit.ly/7passremake. Please note that this link will only work for those joined at Beta program before today. Those missing this preview can also subscribe to be included in the next preview.

Preview version notes

  • This version cannot save changes yet. Even though the UI shows that you can change the database, there’s no place in this version to save your database yet.
  • This version does not lock your database automatically.
  • This version will be removed when the next preview/final version is released.
  • Please do not use it for important data.

What’s implemented

  • New user interface.
  • Add database from any location: SD card, OneDrive, or other apps that provides file picking service.
  • Tap on database’s icon to perform actions: clear cached encryption key, delete.
  • Easy to use password generator.
  • Better UI for using a keyfile.
  • Filter app bar button to quickly search for entries. Also reveal option to show only entry or groups.
  • Quick password reveal: slide entry’s title to the right to quickly view password.
  • Supports referenced fields.
  • Share app bar button to share title, username and password without revealing password.
  • Better support for long entry notes.
  • Supports open and share attachments
  • Better fields support
Screenshot gallery

An impressive alpha, in terms of stability and cosmetics, even if the all important save functionality isn’t implemented yet. Although the focus in KeePassX on all platforms is on a standalone database of secure information, there are nods in this alpha towards web form auto-filling in too. All a bit unnecessary if you ask me – I’d rather all passwords went from 7Pass through my brain and hands, to help reinforce my memory! But maybe that’s just me?

On the subject of auto-fill:

  • Web browser
    • Can only try to fill in automatically at the moment. Buttons to fill in data do not work yet.
    • Independent browser: launch browser from groups list to browse to any site and 7Pass tries to automatically match the page’s title to an entry and automatically fill in username and password. However, this matching does not work as expected yet.

In addition to fixing the caveats above, the final version of 7Pass (Remake) will also feature:

  • Auto lock database.
  • Create local database, from within the app.
  • Associate with KDBX file extension to quickly add databases from other sources.
  • Create new entry from password generator.

Maybe the name needs to change too? ‘7Pass Remake’ is old and clumsy, why not just ‘KeePassX’? It’s the only such client for the platform, after all?

In the meantime you can subscribe to the beta programme, to make sure you’re kept informed.

Source / Credit: 7Pass blog

Filed: > >

Platforms: General, Windows Phone 8
Categories: Apps
 

Please enable JavaScript to view the comments powered by Disqus.


All About Windows Phone

7Pass Remake hits alpha, looks good so far

Published by at 16:50 UTC, August 9th 2014

Establishing a cross-platform secure database system that includes Windows Phone has been tricky, as previously reported. However, today the first alpha of a next gen KeePassX client appeared, albeit with a truck load of caveats. Give the developer some feedback and a few more weeks and we should be in business though.

From the 7Pass developer:

I’m glad to let you know that the first preview of 7Pass Remake is now available for download from the Windows Phone Store. Those having subscribed to the Beta program will receive an email soon, with the same content as below. Just in case any Beta participant not receiving the email, you can also install using the link: http://bit.ly/7passremake. Please note that this link will only work for those joined at Beta program before today. Those missing this preview can also subscribe to be included in the next preview.

Preview version notes

  • This version cannot save changes yet. Even though the UI shows that you can change the database, there’s no place in this version to save your database yet.
  • This version does not lock your database automatically.
  • This version will be removed when the next preview/final version is released.
  • Please do not use it for important data.

What’s implemented

  • New user interface.
  • Add database from any location: SD card, OneDrive, or other apps that provides file picking service.
  • Tap on database’s icon to perform actions: clear cached encryption key, delete.
  • Easy to use password generator.
  • Better UI for using a keyfile.
  • Filter app bar button to quickly search for entries. Also reveal option to show only entry or groups.
  • Quick password reveal: slide entry’s title to the right to quickly view password.
  • Supports referenced fields.
  • Share app bar button to share title, username and password without revealing password.
  • Better support for long entry notes.
  • Supports open and share attachments
  • Better fields support
Screenshot gallery

An impressive alpha, in terms of stability and cosmetics, even if the all important save functionality isn’t implemented yet. Although the focus in KeePassX on all platforms is on a standalone database of secure information, there are nods in this alpha towards web form auto-filling in too. All a bit unnecessary if you ask me – I’d rather all passwords went from 7Pass through my brain and hands, to help reinforce my memory! But maybe that’s just me?

On the subject of auto-fill:

  • Web browser
    • Can only try to fill in automatically at the moment. Buttons to fill in data do not work yet.
    • Independent browser: launch browser from groups list to browse to any site and 7Pass tries to automatically match the page’s title to an entry and automatically fill in username and password. However, this matching does not work as expected yet.

In addition to fixing the caveats above, the final version of 7Pass (Remake) will also feature:

  • Auto lock database.
  • Create local database, from within the app.
  • Associate with KDBX file extension to quickly add databases from other sources.
  • Create new entry from password generator.

Maybe the name needs to change too? ‘7Pass Remake’ is old and clumsy, why not just ‘KeePassX’? It’s the only such client for the platform, after all?

In the meantime you can subscribe to the beta programme, to make sure you’re kept informed.

Source / Credit: 7Pass blog

Filed: > >

Platforms: General, Windows Phone 8
Categories: Apps
 

Please enable JavaScript to view the comments powered by Disqus.


All About Windows Phone

Galaxy Tab S meltdown: too hot for its own good?

Heat is a fact of life with many mobile devices: when we crank up the brightness on our screens full-blast, or run software that pushes all a processor’s cores into overdrive, we expect a handset to heat up in the process. Running warm may be one thing, but it’s easy to take things too far, and on the upper end of the spectrum we’re looking at glitchy operation, spontaneous power-downs, or even outright damage to hardware. New reports suggest that the recently launched Samsung Galaxy Tab S 8.4 may be suffering from some serious overheating issues, going so far as to warp the tablet’s plastic back.

At least, that’s what one of Hi-Tech.Mail.Ru‘s readers reports, where following some heavy usage of his new tablet, the Tab S 8.4 became so hot that it created visible regions of distortion on the device’s rear panel. It’s not clear how widespread problems like this may be, but Samsung’s been made aware of the incident and says that it’s “carefully considering” things.

One possible culprit is the tablet’s incredibly thin 6.6mm-thick build, placing that hot Exynos chip in very close proximity to plastic components. That’s not often a consequence we consider of thin construction (usually focusing on things like reduced room for a battery), but it may be something we need to start addressing in the future.

Source: Hi-Tech.Mail.Ru (Google Translate)
Via: SamMobile


Pocketnow

Accessory of the Day: Do Good Have Fun Car Phone Mount

do_good_car

Do you find yourself commuting to and from work in a car or, perhaps, driving as part of your job? Where are you putting your smartphone while you drive? Surely, not in the cup holder or on your lap, right? And, you’re definitely not texting and driving, are you?

Put your handset somewhere you can see it with the Do Good Have Fun Car Phone Mount. This guy fits just about any smartphone on the market, including some of those larger models; set your device in landscape or portrait mode.

Not only can you attach this guy to your dashboard but you can flip it upside down and stick it to the windshield. Now you’ll have at-a-glance access to your navigation app and whatever voice-to-text clients you’re using to stay safe.


AndroidGuys

Samsung: good vs bad and what I’d change [EDITORIAL]

Are there too many Samsung Galaxy devices out there_featured

No matter whether you love or hate Samsung, you have to admit they’re one of the strongest brands in smartphone industry. When it comes to Android they have consistently been perceived as the strongest one, particularly when we look at the market share.

According to Localytics Samsung owns 63.3% of Android market, followed by HTC with 6.5% and LG with 5.9% share. I wouldn’t be exaggerating if I used the phrase „undisputed king of Android (share)“. Said data is dating back to November 2013, but not much has changed in half a year.

NOTE THAT THIS ARTICLE IS SPREAD OVER TWO PAGES

Are there too many Samsung Galaxy devices out there_1

I personally don’t like Samsung’s take on Android… at all. I consider their TouchWiz skin to be extremely buggy, cartoonish and quite frankly crappy. There, I said it. All that considered, Samsung has one big thing going for them, an established brand. They quickly and steadily managed to put two words on the tongues of smartphone users around the world. The words? “Samsung Galaxy“.

As soon as people hear those words they know what you’re talking about – even if their knowledge of smartphone industry is almost non-existent. Heck, even the word “Galaxy“ on its own now makes people think about Samsung and their smartphone business.

Are there too many Samsung Galaxy devices out there_2A quick trip down memory lane reminds us that the “Galaxy“ brand came to life in 2009 when Samsung released their first Samsung Galaxy device running Android. Since then every Samsung’s phone running Google’s Android operating system was dubbed Galaxy. That first device, the Samsung Galaxy i7500, was released in April and came with Android 1.5 Cupcake out of the box. I had the pleasure of handling that very same device. At the time I was rather impressed by it; it was a nice piece of technology.

I don’t think Samsung realized that what they created back then would go on to be as big as it is today. Jump to today and we see that Samsung has released over 200 models carrying the “Galaxy” name. That’s a lot of stars.

We can separate Samsung’s Galaxy devices in a few categories:

  • Smartphones (Ace, S, etc.)
  • Phablets (Note and Mega lines)
  • Tablets (Tab and Note lines)
  • Other (Camera line, Gear line)

I did allow myself some freedom categorizing devices considering there are so many. What’s more, some really don’t belong anywhere, like the Galaxy Camera.

Samsung’s flagship “S” line is the iconic flagship line, having moved more than 210 million units since 2010. In the 1st quarter of 2014 alone Samsung shipped 85 million smartphones, with at least 80% of those being Galaxy devices. In comparison, Apple shipped 43.7 million smartphones, while Lenovo, Huawei and LG all shipped between 12 and 14 million units each. I believe these numbers speak for themselves.

Are there too many Samsung Galaxy devices out there_3

Taking all of this into consideration it is obvious that Samsung is the king of Android and nobody seems poised to wrestle away the crown any time soon. But, as you know quantity does not equate to quality. And, even though the Galaxy S5 is already selling like crazy, it doesn’t mean they’re doing things 100% right.

I am sure that I am not the only one to think that Samsung has stopped pushing us forward. They’ve slowed down on innovation and most of what they do are gimmicks to appeal to people who are amused by them. Unfortunately, that is a vast majority of market today.

Some of you may disagree with me, that is just fine. Maybe you find Samsung’s gimmicks useful. I am not saying that some of their features are not useful but a lot of what I see is stuff that typical consumers don’t use on a daily basis. For all of the marketing done and the hype around the announcements, it feels like stuff that’s only there because Samsung could do it – not because users ask for it or need it.

It may seem like I’m hating on Samsung, but I’m not. I’m just disappointed in how things seem to evolve. There’s less “revolution” in today’s models and the last few cycles are more “evolution”. Maybe I demand a bit too much but it has been a while since I saw something that made me say, “WOW!”

Personally, and if nothing else, I would appreciate if they’d at least pay more attention to finer details and stop pushing buggy versions of TouchWiz.

Let me elaborate on the Good, Bad and the Bottom Line on the next page.

Article Tags

Related Posts


AndroidGuys

Detached too clever for its own good

Published by at 8:10 UTC, May 16th 2014

And this month’s app genre is…. snipping one’s photo out as an outline and re-inserting it into generic backgrounds. After looking at ‘Pretend been there‘, Detach is new and here to achieve roughly the same aim, but achieved in very different fashion. As it turns out, neither approach works that well, so my hunt to avoid actually, err… travelling…. goes on!

From the Store description:

Detach yourself. Transform anywhere using a simple tap. Change your background, apply some of the great filters and share your creation!

  • Automated background extraction using ViBE (www.vibeinmotion.com).
  • Timed ‘snapshots’, so you don’t have to touch your phone to capture that unique moment.
  • Replace your background with one from the supplied list of backgrounds, or choose one from your own media library or even directly from Facebook.
  • Apply a wide range of filters on the back- and foreground separately, enabling great visual effects. Foreground filters include special ‘edge filters’ for more advanced effects.
  • Save your creation locally to your phone, or share it to Facebook.
  • Step-by-step tutorial and manual to quickly learn the ropes!

Fresh from my manual efforts to place myself in photos in ‘Pretend been there‘, I took Detach for a spin. The idea is that you stabilise the shot (e.g. on a tripod or wall or shelf) and then shoot the background – I presumed, the plainer the better – and then step into the shot and let the auto-background-removal do its thing.

The huge problem here is that by stepping into the shot, you’re changing the lighting of the background, adding shadows and shading, etc. In practice, this leads to slightly messy results, as you’ll see:

Screenshot, DetachScreenshot, Detach

An innovative wizard takes the user right through the creation process; (right) background removal is patchy at best in my tests – I tried various backgrounds and lighting.

Screenshot, DetachScreenshot, Detach

You get several shots at a snapshot, until you’re happy, though I never could get the ugly background-removal artefacts to disappear altogether…. (right) up to £3 of miscellaneous in-app purchases – fair enough, if I thought Detach worked well enough.

Detach is a free download in the Store, with some in-app purchases if you want to go further. To be honest, I preferred the manual approach in ‘Pretend been there‘, though both techniques are flawed. Comments welcome.

Source / Credit: Windows Phone Store

Filed: > >

Platforms: Windows Phone 8
Categories: Apps
 

Please enable JavaScript to view the comments powered by Disqus.


All About Windows Phone

Detached too clever for its own good

Published by at 8:10 UTC, May 16th 2014

And this month’s app genre is…. snipping one’s photo out as an outline and re-inserting it into generic backgrounds. After looking at ‘Pretend been there‘, Detach is new and here to achieve roughly the same aim, but achieved in very different fashion. As it turns out, neither approach works that well, so my hunt to avoid actually, err… travelling…. goes on!

From the Store description:

Detach yourself. Transform anywhere using a simple tap. Change your background, apply some of the great filters and share your creation!

  • Automated background extraction using ViBE (www.vibeinmotion.com).
  • Timed ‘snapshots’, so you don’t have to touch your phone to capture that unique moment.
  • Replace your background with one from the supplied list of backgrounds, or choose one from your own media library or even directly from Facebook.
  • Apply a wide range of filters on the back- and foreground separately, enabling great visual effects. Foreground filters include special ‘edge filters’ for more advanced effects.
  • Save your creation locally to your phone, or share it to Facebook.
  • Step-by-step tutorial and manual to quickly learn the ropes!

Fresh from my manual efforts to place myself in photos in ‘Pretend been there‘, I took Detach for a spin. The idea is that you stabilise the shot (e.g. on a tripod or wall or shelf) and then shoot the background – I presumed, the plainer the better – and then step into the shot and let the auto-background-removal do its thing.

The huge problem here is that by stepping into the shot, you’re changing the lighting of the background, adding shadows and shading, etc. In practice, this leads to slightly messy results, as you’ll see:

Screenshot, DetachScreenshot, Detach

An innovative wizard takes the user right through the creation process; (right) background removal is patchy at best in my tests – I tried various backgrounds and lighting.

Screenshot, DetachScreenshot, Detach

You get several shots at a snapshot, until you’re happy, though I never could get the ugly background-removal artefacts to disappear altogether…. (right) up to £3 of miscellaneous in-app purchases – fair enough, if I thought Detach worked well enough.

Detach is a free download in the Store, with some in-app purchases if you want to go further. To be honest, I preferred the manual approach in ‘Pretend been there‘, though both techniques are flawed. Comments welcome.

Source / Credit: Windows Phone Store

Filed: > >

Platforms: Windows Phone 8
Categories: Apps
 

Please enable JavaScript to view the comments powered by Disqus.


All About Windows Phone

Detached too clever for its own good

Published by at 8:10 UTC, May 16th 2014

And this month’s app genre is…. snipping one’s photo out as an outline and re-inserting it into generic backgrounds. After looking at ‘Pretend been there‘, Detach is new and here to achieve roughly the same aim, but achieved in very different fashion. As it turns out, neither approach works that well, so my hunt to avoid actually, err… travelling…. goes on!

From the Store description:

Detach yourself. Transform anywhere using a simple tap. Change your background, apply some of the great filters and share your creation!

  • Automated background extraction using ViBE (www.vibeinmotion.com).
  • Timed ‘snapshots’, so you don’t have to touch your phone to capture that unique moment.
  • Replace your background with one from the supplied list of backgrounds, or choose one from your own media library or even directly from Facebook.
  • Apply a wide range of filters on the back- and foreground separately, enabling great visual effects. Foreground filters include special ‘edge filters’ for more advanced effects.
  • Save your creation locally to your phone, or share it to Facebook.
  • Step-by-step tutorial and manual to quickly learn the ropes!

Fresh from my manual efforts to place myself in photos in ‘Pretend been there‘, I took Detach for a spin. The idea is that you stabilise the shot (e.g. on a tripod or wall or shelf) and then shoot the background – I presumed, the plainer the better – and then step into the shot and let the auto-background-removal do its thing.

The huge problem here is that by stepping into the shot, you’re changing the lighting of the background, adding shadows and shading, etc. In practice, this leads to slightly messy results, as you’ll see:

Screenshot, DetachScreenshot, Detach

An innovative wizard takes the user right through the creation process; (right) background removal is patchy at best in my tests – I tried various backgrounds and lighting.

Screenshot, DetachScreenshot, Detach

You get several shots at a snapshot, until you’re happy, though I never could get the ugly background-removal artefacts to disappear altogether…. (right) up to £3 of miscellaneous in-app purchases – fair enough, if I thought Detach worked well enough.

Detach is a free download in the Store, with some in-app purchases if you want to go further. To be honest, I preferred the manual approach in ‘Pretend been there‘, though both techniques are flawed. Comments welcome.

Source / Credit: Windows Phone Store

Filed: > >

Platforms: Windows Phone 8
Categories: Apps
 

Please enable JavaScript to view the comments powered by Disqus.


All About Windows Phone