Tag Archives: Guest

Guest Post: 2 good reasons why retailers have an app

by Devika Girish, who works in marketing with MobStac

devika’s photo is in the post

Going by the number of success stories around retail apps, there is evidently a lot to lose out on if brands are to shunt away apps. The key to success here lies in identifying the retailer’s target group of users, creating apps that work well for them, and continually refining and reinventing mobile experiences to profitably retain those users. However, it doesn’t make sense to create a mobile app if a retailer has just started off with the retail business. App development should ideally come into the picture after a retailer have got a customerbase to cater to. Many retailers struggle to take a call on whether they should create an app of their own or tap into an existing platform.A retailer need to consider the retailer’s target audience and brand while choosing between them. Here are two points that will help a retailer design and implement a retail app in the most effective way possible.

1. Platform apps are a safe bet when a retailer doesn’t have consistent customer connexions

Launching a branded app isn’t always the best solution for retailers. a retailer could instead partner with other platform-based apps to access and engage their existing single-app audience.

For example, instead of launching a branded rewards app, a retailer can easily use Perka, or Rewardjunkie, apps that allow customers to claim special offers, discounts and rewards and tap into the retailer’s potential users there.

With most of these platforms already having an established user base, it is highly likely that these apps already exist on the smartphones of the retailer’s target audience.


2. If the retailer’s app already has a lot of downloads, then it will make sense to continue using it

The retailer can use his ore her own retail app to strengthen the relationship with existing loyal customers by rewarding them for repeat business.

However, with the setting in of app fatigue, there’s a good chance users will simply neglect the retailer’s app and eventually remove it from their phone altogether if the retailer does not offer multiple value propositions.

Here are a few ways retailers can adapt their apps to changing consumer behaviour in order to ensure their shoppers’ repeat visits.

1. Enable mobile point-of-sale

According to a recent Consulting Digital Shopping Behavior survey conducted by Cisco, 73 per cent of shoppers said that long waiting lines are one of the most dreaded experiences when it comes to a shopping experience.

By equipping the retailer’s sales staff with a mobile point-of-sale, a retailer can enable them to process payments fast and quick, even before the customer changes his mind.

2. Focus on loyalty and value added offerings

Apps often offer a great opportunity for brands to engage with their consumers.

Today most retailers, however, are passionately using mobile applications, more to push promotions at consumers than to maintain a strong relationship with them.

Such apps are more likely to turn away customers.

To connect better with the retailer’s customers a retailer need to offer loyalty perks and value.

3. Improve in-store experience

Today’s tech-savvy customers are more informed and look for a convenient, efficient and engaging in-store experience – one that allows them to combine the convenience of an online shopping experience with the primary advantages of shopping in person.

Thus, a retailer must ensure that he or she has taken into account what is right for the retailer’s brand and the retailer’s target audience.

That’s before going ahead with a branded app or a platform app to generate traffic for the retailer’s next advertising campaign.

Are there any other features that will help retailers build brand loyalty and customer engagement?

Let us know via the comments below.

Author Biog

Devika Girish is in-charge of marketing Content creation at MobStac, a mobile platform company enabling location-aware apps for content and commerce. Its Beaconstac suite enables businesses to deliver superior customer experiences through the use of iBeacons for engagement, messaging, and analytics. The company was founded in 2009 and has offices in Bangalore and New York. Devika writes about everything related to mobile for businesses that enable marketers achieve their goals.

GoMo News welcomes contributions from anyone inside the mobile/cellular sector. If you’d like to talk about sponsoring pages on this publication please email to ads@gomonews.com. Follow us on Twitter @GoMoTweet


GoMo News

Guest Post: 5 most inspirational games in 2014

by Christopher Austin, a freelance writer who sometimes works with Airplane Games 365

As a video game developer, brainstorming for ideas for a new game is one of the most daunting tasks of the whole process. When the success or failure of the whole project relies on the decisions made at this point, it is easy to understand why it is so stressing. However, there is a neat trick to maximise your chances of success – getting inspiration from games that are already successful. So, here are my Top Games of 2014 that can act as inspirational sources.

1. World of Tanks Blitz (iOS)

Since the PC version of World of Tanks was such a success, it was only logical that a mobile version would follow, and World of Tanks Blitz is it – the mobile version of the successful war game. If you’re a game developer, you can have a look at World of Tanks Blitz and compare it to the PC version, and see how the developers managed to incorporate all the important elements needed for a similar game play experience, yet managed to make it playable on a portable device. Maybe you can apply the same strategies into your own games.

2. Paperama (iOS)

The developers of Paperama had one of the most innovative and clever ideas yet – take a very addictive activity and port it into the digital world. The activity in question here is creating origami figures, and Paperama is the perfect way of putting your folding skills to the job. What’s great about the game is that it teaches you something that can be applied outside of the game, which is not something a lot of games can brag with. This is an important element, which will make the players feel better while playing, as they won’t feel that they’re wasting time – they’re learning something they can actually use. While not all games allow you to incorporate something like that, you should try to find some creative ways to do so when possible.

3. LEX (Android)

If you thought that old games such as Scrabble are outdated, you might want to think again. LEX is the perfect example of how adding one simple element to a popular game can completely change the whole gaming experience. The game simply took the principle of Scrabble and added a timer to the letters, meaning that if you don’t use a certain letter to form a word before its timer reaches zero, it’s game over. The result? An amped up game of Scrabble that’s a whole lot more interesting than the regular game.

4. Wrong Way Racing (Android)

With so many racing games out there, both arcades and simulators, it was hard to think that there was still something new that could be brought to the scene. Wrong Way Racing is the living proof that there’s always something new to incorporate. So, while all the other racing games are about outscoring the opponents and crossing the finish line first, Wrong Way Racing is about something entirely different – going the wrong way for as long as possible. The game uses a simple one-tap control system, making it easy to play; don’t be fooled, though, as racing on a circuit where the other racers are heading one way and you’re heading the other way at high speeds is not as simple as you may think.

5. Qvadriga (Android)

Since we were talking about racing games, let’s take another one that brings a new concept to the table. A lot of racing games are all about cars with lots of horsepower, so how about one with lots of… horses? That’s right, Qvadriga has you racing chariots, and it turns out that can be quite fun. The game combines the racing element with the strategy element, because driving a chariot is a lot more complex than you might think and requires quite a bit of strategy. Horses have a limited amount of energy, and chariots are easily damaged, so it’s important to find the perfect balance between high speed and safe driving. The game is a perfect example of how multiple game types can be combined into a single game.

These are some of the 2014 mobile games that can be used as an inspiration source for your game development process. However,  you might also want to check www.airplanegames365.com, a site full of airplane-based games, to see how you can explore all the elements of a game genre creatively. Check it out!

Author biog

Christopher Austin is a freelance writer covering the world of videogames, tech, and popular culture. He loves to talk, discuss and spread awareness about anything interesting going on around us. Apart from that he loves to swim, hike, and run whenever and wherever he finds the time.

GoMo News welcomes contributions from anyone inside the mobile/cellular sector. If you’d like to talk about sponsoring pages on this publication please email to ads@gomonews.com. Follow us on Twitter @GoMoTweet


GoMo News

Guest Post: 5 common problems every app developer faces

by Stefano Sassu, a vp with Ask Partner Network

App development has grown exponentially in the past few years, with new apps hitting the market every day. Such saturation means that developers are facing new and harder challenges throughout the development process. Here are my five common problems that app developers face and how to remedy them.

Poor adoption and download rates

A great app is nothing unless people are using it. Because of this, one of the most pressing challenges for developers is promoting their apps.

The following initiatives are best practices that all developers, from the highly-funded to independent, can utilize to push for high adoption rates: –

  • Have a web page promoting your app that is optimised for both desktop and mobile use
  • Utilise social media channels as free promotional tools
  • Boost your search rankings in the app store by creating a name and corresponding description that includes search terms
  • Include screenshots of key features of your app in the app store
  • Engage with multiple app stores to increase distribution and exposure

Lack of ad click-through rates & conversions

Another challenge for app developers is the ability to select the advertising format that is best suited to their app and engages their audiences.

A best practice is to test different ad formats, as well as ad networks, to see what performs the best.

Apps that are heavy in content, such as a news app, may benefit from using native, in-stream advertising where the ads blend in with the page content, while a game might be best suited for interstitials.

The other half consists of targeting the ads to your audience’s demographics and preferences. Work with your ad provider to ensure the ads they serve are best suited to your users.

User Experience Comes First

If developers must follow one rule, it should be – user experience comes first.

App developers should first perform research to determine who they want to target, what the audience expects and what their preferences are.

User testing is an important step because developers often think differently than consumers.

For example, the developer may want the navigation buttons on the left side of the screen, but after user testing, results may show that users prefer the navigation at the bottom of the screen.

By knowing their users, what they expect, and making sure the user experience comes first, developers are more likely to create a compelling app that will be used again and again.

Surviving unexpected growth

While creating ‘The next Angry Birds’ is every developer’s dream, there are challenges with growing too quickly.

Some challenges of going viral include weak company leadership, insufficient app infrastructure, an inability to support high volumes of users, and limitations with customer support.

Developers that are successful during expansion have shown that the following actions are essential:-

  • Have a clear understanding of your revenue model and how you plan to become profitable
  • Employ re-engagement tools to maintain users
  • Know the most effective channels for building an audience, and keep acquisition cost per user below revenue per user

Be honest on privacy policies

Privacy matters are a top concern for consumers, and app developers must be clear on how their apps are tracking information.

As part of this, developers must take the time to read and understand how any third parties they work with are collecting and using information, and what that means for the consumer.

As a best practice, all privacy policies and end-user license agreements should be presented and accepted before the app is installed on the device.

The increased saturation of the app marketplace means that successful developers need to be more marketing savvy, cater to user preferences and continuously innovate.

Though developers face several challenges along the app development journey, those who overcome these five challenges will have a clear advantage against competition and will be positioned for further growth and profitability in the future.

Author biog

Stefano Sassu, is vp for product development & marketing with Ask Partner Network. Stefano is a well respected leader in mobile entertainment who has built innovative businesses in the USA and Europe for over fifteen years. In this role he is responsible for overseeing the effort for all mobile initiatives, setting overall strategy, and maximising mobile search and advertising opportunities for the group. Prior to Ask Partner Network, Stefano held a Vice President Position at FOX Mobile Group, where he provided result-oriented product management for multiple entertainment brands while developing profit-driven mobile services and applications for FMG’s customers. Before joining FMG, Stefano started his career in the mobile space as Head of Product Development at Dada (acquired by NTT DoCoMo, a Japanese provider of mobile voice, data and multimedia services). He was responsible for the management of on-deck and off-deck partnerships with international mobile carriers, aggregators, OEMs, as well as media partners, overseeing all lines of operation and financial performance for the B2B division of the company.


GoMo News

Guest Post: 5 common problems every app developer faces

by Stefano Sassu, a vp with Ask Partner Network

App development has grown exponentially in the past few years, with new apps hitting the market every day. Such saturation means that developers are facing new and harder challenges throughout the development process. Here are my five common problems that app developers face and how to remedy them.

Poor adoption and download rates

A great app is nothing unless people are using it. Because of this, one of the most pressing challenges for developers is promoting their apps.

The following initiatives are best practices that all developers, from the highly-funded to independent, can utilize to push for high adoption rates: –

  • Have a web page promoting your app that is optimised for both desktop and mobile use
  • Utilise social media channels as free promotional tools
  • Boost your search rankings in the app store by creating a name and corresponding description that includes search terms
  • Include screenshots of key features of your app in the app store
  • Engage with multiple app stores to increase distribution and exposure

Lack of ad click-through rates & conversions

Another challenge for app developers is the ability to select the advertising format that is best suited to their app and engages their audiences.

A best practice is to test different ad formats, as well as ad networks, to see what performs the best.

Apps that are heavy in content, such as a news app, may benefit from using native, in-stream advertising where the ads blend in with the page content, while a game might be best suited for interstitials.

The other half consists of targeting the ads to your audience’s demographics and preferences. Work with your ad provider to ensure the ads they serve are best suited to your users.

User Experience Comes First

If developers must follow one rule, it should be – user experience comes first.

App developers should first perform research to determine who they want to target, what the audience expects and what their preferences are.

User testing is an important step because developers often think differently than consumers.

For example, the developer may want the navigation buttons on the left side of the screen, but after user testing, results may show that users prefer the navigation at the bottom of the screen.

By knowing their users, what they expect, and making sure the user experience comes first, developers are more likely to create a compelling app that will be used again and again.

Surviving unexpected growth

While creating ‘The next Angry Birds’ is every developer’s dream, there are challenges with growing too quickly.

Some challenges of going viral include weak company leadership, insufficient app infrastructure, an inability to support high volumes of users, and limitations with customer support.

Developers that are successful during expansion have shown that the following actions are essential:-

  • Have a clear understanding of your revenue model and how you plan to become profitable
  • Employ re-engagement tools to maintain users
  • Know the most effective channels for building an audience, and keep acquisition cost per user below revenue per user

Be honest on privacy policies

Privacy matters are a top concern for consumers, and app developers must be clear on how their apps are tracking information.

As part of this, developers must take the time to read and understand how any third parties they work with are collecting and using information, and what that means for the consumer.

As a best practice, all privacy policies and end-user license agreements should be presented and accepted before the app is installed on the device.

The increased saturation of the app marketplace means that successful developers need to be more marketing savvy, cater to user preferences and continuously innovate.

Though developers face several challenges along the app development journey, those who overcome these five challenges will have a clear advantage against competition and will be positioned for further growth and profitability in the future.

Author biog

Stefano Sassu, is vp for product development & marketing with Ask Partner Network. Stefano is a well respected leader in mobile entertainment who has built innovative businesses in the USA and Europe for over fifteen years. In this role he is responsible for overseeing the effort for all mobile initiatives, setting overall strategy, and maximising mobile search and advertising opportunities for the group. Prior to Ask Partner Network, Stefano held a Vice President Position at FOX Mobile Group, where he provided result-oriented product management for multiple entertainment brands while developing profit-driven mobile services and applications for FMG’s customers. Before joining FMG, Stefano started his career in the mobile space as Head of Product Development at Dada (acquired by NTT DoCoMo, a Japanese provider of mobile voice, data and multimedia services). He was responsible for the management of on-deck and off-deck partnerships with international mobile carriers, aggregators, OEMs, as well as media partners, overseeing all lines of operation and financial performance for the B2B division of the company.


GoMo News

Guest Post: 5 common problems every app developer faces

by Stefano Sassu, a vp with Ask Partner Network

App development has grown exponentially in the past few years, with new apps hitting the market every day. Such saturation means that developers are facing new and harder challenges throughout the development process. Here are my five common problems that app developers face and how to remedy them.

Poor adoption and download rates

A great app is nothing unless people are using it. Because of this, one of the most pressing challenges for developers is promoting their apps.

The following initiatives are best practices that all developers, from the highly-funded to independent, can utilize to push for high adoption rates: –

  • Have a web page promoting your app that is optimised for both desktop and mobile use
  • Utilise social media channels as free promotional tools
  • Boost your search rankings in the app store by creating a name and corresponding description that includes search terms
  • Include screenshots of key features of your app in the app store
  • Engage with multiple app stores to increase distribution and exposure

Lack of ad click-through rates & conversions

Another challenge for app developers is the ability to select the advertising format that is best suited to their app and engages their audiences.

A best practice is to test different ad formats, as well as ad networks, to see what performs the best.

Apps that are heavy in content, such as a news app, may benefit from using native, in-stream advertising where the ads blend in with the page content, while a game might be best suited for interstitials.

The other half consists of targeting the ads to your audience’s demographics and preferences. Work with your ad provider to ensure the ads they serve are best suited to your users.

User Experience Comes First

If developers must follow one rule, it should be – user experience comes first.

App developers should first perform research to determine who they want to target, what the audience expects and what their preferences are.

User testing is an important step because developers often think differently than consumers.

For example, the developer may want the navigation buttons on the left side of the screen, but after user testing, results may show that users prefer the navigation at the bottom of the screen.

By knowing their users, what they expect, and making sure the user experience comes first, developers are more likely to create a compelling app that will be used again and again.

Surviving unexpected growth

While creating ‘The next Angry Birds’ is every developer’s dream, there are challenges with growing too quickly.

Some challenges of going viral include weak company leadership, insufficient app infrastructure, an inability to support high volumes of users, and limitations with customer support.

Developers that are successful during expansion have shown that the following actions are essential:-

  • Have a clear understanding of your revenue model and how you plan to become profitable
  • Employ re-engagement tools to maintain users
  • Know the most effective channels for building an audience, and keep acquisition cost per user below revenue per user

Be honest on privacy policies

Privacy matters are a top concern for consumers, and app developers must be clear on how their apps are tracking information.

As part of this, developers must take the time to read and understand how any third parties they work with are collecting and using information, and what that means for the consumer.

As a best practice, all privacy policies and end-user license agreements should be presented and accepted before the app is installed on the device.

The increased saturation of the app marketplace means that successful developers need to be more marketing savvy, cater to user preferences and continuously innovate.

Though developers face several challenges along the app development journey, those who overcome these five challenges will have a clear advantage against competition and will be positioned for further growth and profitability in the future.

Author biog

Stefano Sassu, is vp for product development & marketing with Ask Partner Network. Stefano is a well respected leader in mobile entertainment who has built innovative businesses in the USA and Europe for over fifteen years. In this role he is responsible for overseeing the effort for all mobile initiatives, setting overall strategy, and maximising mobile search and advertising opportunities for the group. Prior to Ask Partner Network, Stefano held a Vice President Position at FOX Mobile Group, where he provided result-oriented product management for multiple entertainment brands while developing profit-driven mobile services and applications for FMG’s customers. Before joining FMG, Stefano started his career in the mobile space as Head of Product Development at Dada (acquired by NTT DoCoMo, a Japanese provider of mobile voice, data and multimedia services). He was responsible for the management of on-deck and off-deck partnerships with international mobile carriers, aggregators, OEMs, as well as media partners, overseeing all lines of operation and financial performance for the B2B division of the company.


GoMo News

Guest Post: Connected vehicles? BYOS – Bring Your Own SIM

by Dennis Juul Poulsen, CEO with Tweakker

Billions of dollars are being invested in what is seen as the next big digital playground – the connected vehicle. And central to the mass roll-out of new and subsequently used connected cars and trucks is not just the sticker price, but having connectivity solutions embedded in them allowing the humble, network-agnostic SIM card to access the Internet from a vehicle at anytime, from anywhere, worldwide. Vehicle manufacturers believe that smartphones will change the way people use their vehicles and giant strides have already been made in making them safer, more fuel efficient and more fun to be in thanks to device technology.

The connected cars hitting the market this year [2014] will be luxury cars with in-car telematics and infotainment systems such as those being provided by TeliaSonera to Tesla for the Nordic markets.

BMW has also announced plans to further enhance its ConnectedDrive infotainment system with the latest updates focused on improving the level of online-based in-car services and the next generation of Audi and Telsa automobiles will become more like smartphones on wheels thanks to AT&T.

Audi’s 2015 line-up of A3s and all Tesla models will be connected to AT&T’s wireless network, the same one currently used by phones, tablets and computers. Audis will operate on 4G LTE, while Teslas will be on 3G.

Audi cars will feature displayed navigation, connect to 7,000 plus Internet radio stations and will read things like news headlines, Facebook posts and Tweets aloud.

Passengers will also be able to connect to the car’s Wi-fi and be able to stream high-definition video to up to eight devices.

Initially, the market will be driven by large, cash-rich Telcos able to invest in these initial offerings, but their solutions are expensive, and expensive solutions breed expensive products.

A huge chunk of the connected car market will eventually be based on more cost-efficient vehicles interfacing with the Internet.

Top mobile network operators [MNOs] will try and control the market but price will prevail in the long run in a similar way to the services of MNOs over the last 10 years.

However, the transition from contract to Bring Your Own SIM (BYOS) driven connected cars will most likely happen over a much shorter period of time due to growing numbers of small budget/eco friendly cars being sold worldwide.

And they will not come with a contract based mobile subscription service. It is more a matter of how long it will take before this car category will offer connectivity as standard equipment.

What this means is today’s smartphone app-culture will be infiltrating the dashboard – from a parking space finder to a way to get coupons for local restaurants, or directions that can pop up on the windscreen.

It all relies on the car being connected to the Internet, allowing information to arrive without too much searching or button pushing and a lot more focus on voice commands.

Apps galore

At present, connected car headlines often focus on the use in-car of social media, integrated Internet radio or clever ways to use voice commands. But the Internet could be used for much more simple and practical things.

Apps already exist that show local petrol stations and their prices, allowing drivers to keep going for a few more miles to save a few pence a litre when filling up a car.

There is also an app to find a car parking space in some major cities, using electronic sensors, or analysing an aerial view of local street spaces. In the UK car park firm NCP has both an iOS and Android app for this.

Perhaps more interesting are the things you never knew you could find out.

When stopped at a traffic light, trials have shown a system where a time can pop up on the dashboard letting drivers know how long they’ll have to wait until it changes.

This is not a cheap business. It is thought billions of pounds have been spent so far on the development of all these services.

By 2020, $ 600 billion (£380 billion) – or 20 per cent of the value of new connected vehicles – will be able to be attributed to ‘our connected life’ according to some research firms.

Intel alone is investing $ 100 million in the next five years in companies that can quicken the adoption of connected cars.

And by Q1 2015, every vehicle sold will offer some sort of connectivity. If you look at a cost to design a completely new car model, some companies are spending around a third of the budget just on the in-vehicle infotainment (IVI) and the in-car technology around the system.

Distraction

If all this IVI information becomes even easier to access in-car, the question arises – Is there an even greater risk of distraction from driving?

Safety concerns are being addressed with a mandatory sensor which calls emergency services in the event of an accident.

Entitled eCall, all new cars will be fitted with such a sensor by 2015 under an EU legislation scheme.

But it is not just on-road safety that is causing developers headaches. If there’s a data system in a car, technically someone could hack into it by intercepting wireless messages between the car and the network.

But the risk is small because of time spent on security by the companies involved and the risks of failure.

Connected cars will have to be released with appropriately designed security to prevent hacking.

New and used vehicles

As we enter the connected car era, it must be remembered that a very large chunk of the market will be infotainment systems fitted in second hand cars and used trucks.

This means that when someone buys a used vehicle, they’ll have to bring their own SIM card to activate it.

The card needs to be network-agnostic, capable of connecting to any network in Europe as cars/trucks pass through various countries.

The EU’s work on eliminating mobile roaming charges across Europe will certainly help speed the development of the connected vehicle especially in more mature European markets such as Germany, France, Spain and Italy.

Smartphone connectivity app

An instant connectivity app for the connected car is now available from my own firm, Tweakker, and connects the BYOS SIM to the modem.

The importance of this app cannot be underestimated. According to research firm Gartner, around 30 billion devices will be connected to the internet by 2020.

They will vary in size and functionality and the majority will be mobile related, whether it’s the connected car or connected body with a host of M2M sensors embedded in the clothes and jewellery we wear that connects them to the modem.

At Tweakker, our unique technology took three years to develop and has already been downloaded by millions of Android users to connect to the Internet.

All that connected car makers need do to get users online and using OTT services is to embed the app in their infotainment systems.

Plus users will be immediately connected to the Internet with their BYOS and will continue to do so even as they pass through different networks and frontiers.

The Internet of Things [IoT] will have a profound impact on the world economy with some experts predicting a global business worth $ 1.9 trillion by 2020.

Connectivity will be key to the successful deployment of these devices and here at Tweakker we are urging all connected car manufacturers to engage in its technology roadmap for the developing IoT ecosystem.

Author Biog

Dennis Juul Poulsen is CEO and co-founder of Tweakker, a leading mobile connectivity firm established in 2009. Mr Poulsen began his career as product manager for mobile device intelligence company Mobilethink. In 2009, he was appointed manager for products and communications by Tweakker, subsequently director of sales and product, and then Tweakker’s CEO in 2011. As a business development, sales and management oriented executive, Mr Poulsen has broad experience within the mobile industry including international B2B sales at executive level. His focus revolves around developing disruptive cloud technologies and products for the mobile provider & consumer space. He enjoys working with start-ups and established companies that aim to capture market share or seek to broaden their market scope by re-positioning their brands and products. Mr Poulsen holds a BsC in Information Studies & Organizational Anthropology, Aarhus University, Denmark, as well as an MsC, Science & Information Technology, from the same university.


GoMo News

Guest Post: Connected vehicles? BYOS – Bring Your Own SIM

by Dennis Juul Poulsen, CEO with Tweakker

Billions of dollars are being invested in what is seen as the next big digital playground – the connected vehicle. And central to the mass roll-out of new and subsequently used connected cars and trucks is not just the sticker price, but having connectivity solutions embedded in them allowing the humble, network-agnostic SIM card to access the Internet from a vehicle at anytime, from anywhere, worldwide. Vehicle manufacturers believe that smartphones will change the way people use their vehicles and giant strides have already been made in making them safer, more fuel efficient and more fun to be in thanks to device technology.

The connected cars hitting the market this year [2014] will be luxury cars with in-car telematics and infotainment systems such as those being provided by TeliaSonera to Tesla for the Nordic markets.

BMW has also announced plans to further enhance its ConnectedDrive infotainment system with the latest updates focused on improving the level of online-based in-car services and the next generation of Audi and Telsa automobiles will become more like smartphones on wheels thanks to AT&T.

Audi’s 2015 line-up of A3s and all Tesla models will be connected to AT&T’s wireless network, the same one currently used by phones, tablets and computers. Audis will operate on 4G LTE, while Teslas will be on 3G.

Audi cars will feature displayed navigation, connect to 7,000 plus Internet radio stations and will read things like news headlines, Facebook posts and Tweets aloud.

Passengers will also be able to connect to the car’s Wi-fi and be able to stream high-definition video to up to eight devices.

Initially, the market will be driven by large, cash-rich Telcos able to invest in these initial offerings, but their solutions are expensive, and expensive solutions breed expensive products.

A huge chunk of the connected car market will eventually be based on more cost-efficient vehicles interfacing with the Internet.

Top mobile network operators [MNOs] will try and control the market but price will prevail in the long run in a similar way to the services of MNOs over the last 10 years.

However, the transition from contract to Bring Your Own SIM (BYOS) driven connected cars will most likely happen over a much shorter period of time due to growing numbers of small budget/eco friendly cars being sold worldwide.

And they will not come with a contract based mobile subscription service. It is more a matter of how long it will take before this car category will offer connectivity as standard equipment.

What this means is today’s smartphone app-culture will be infiltrating the dashboard – from a parking space finder to a way to get coupons for local restaurants, or directions that can pop up on the windscreen.

It all relies on the car being connected to the Internet, allowing information to arrive without too much searching or button pushing and a lot more focus on voice commands.

Apps galore

At present, connected car headlines often focus on the use in-car of social media, integrated Internet radio or clever ways to use voice commands. But the Internet could be used for much more simple and practical things.

Apps already exist that show local petrol stations and their prices, allowing drivers to keep going for a few more miles to save a few pence a litre when filling up a car.

There is also an app to find a car parking space in some major cities, using electronic sensors, or analysing an aerial view of local street spaces. In the UK car park firm NCP has both an iOS and Android app for this.

Perhaps more interesting are the things you never knew you could find out.

When stopped at a traffic light, trials have shown a system where a time can pop up on the dashboard letting drivers know how long they’ll have to wait until it changes.

This is not a cheap business. It is thought billions of pounds have been spent so far on the development of all these services.

By 2020, $ 600 billion (£380 billion) – or 20 per cent of the value of new connected vehicles – will be able to be attributed to ‘our connected life’ according to some research firms.

Intel alone is investing $ 100 million in the next five years in companies that can quicken the adoption of connected cars.

And by Q1 2015, every vehicle sold will offer some sort of connectivity. If you look at a cost to design a completely new car model, some companies are spending around a third of the budget just on the in-vehicle infotainment (IVI) and the in-car technology around the system.

Distraction

If all this IVI information becomes even easier to access in-car, the question arises – Is there an even greater risk of distraction from driving?

Safety concerns are being addressed with a mandatory sensor which calls emergency services in the event of an accident.

Entitled eCall, all new cars will be fitted with such a sensor by 2015 under an EU legislation scheme.

But it is not just on-road safety that is causing developers headaches. If there’s a data system in a car, technically someone could hack into it by intercepting wireless messages between the car and the network.

But the risk is small because of time spent on security by the companies involved and the risks of failure.

Connected cars will have to be released with appropriately designed security to prevent hacking.

New and used vehicles

As we enter the connected car era, it must be remembered that a very large chunk of the market will be infotainment systems fitted in second hand cars and used trucks.

This means that when someone buys a used vehicle, they’ll have to bring their own SIM card to activate it.

The card needs to be network-agnostic, capable of connecting to any network in Europe as cars/trucks pass through various countries.

The EU’s work on eliminating mobile roaming charges across Europe will certainly help speed the development of the connected vehicle especially in more mature European markets such as Germany, France, Spain and Italy.

Smartphone connectivity app

An instant connectivity app for the connected car is now available from my own firm, Tweakker, and connects the BYOS SIM to the modem.

The importance of this app cannot be underestimated. According to research firm Gartner, around 30 billion devices will be connected to the internet by 2020.

They will vary in size and functionality and the majority will be mobile related, whether it’s the connected car or connected body with a host of M2M sensors embedded in the clothes and jewellery we wear that connects them to the modem.

At Tweakker, our unique technology took three years to develop and has already been downloaded by millions of Android users to connect to the Internet.

All that connected car makers need do to get users online and using OTT services is to embed the app in their infotainment systems.

Plus users will be immediately connected to the Internet with their BYOS and will continue to do so even as they pass through different networks and frontiers.

The Internet of Things [IoT] will have a profound impact on the world economy with some experts predicting a global business worth $ 1.9 trillion by 2020.

Connectivity will be key to the successful deployment of these devices and here at Tweakker we are urging all connected car manufacturers to engage in its technology roadmap for the developing IoT ecosystem.

Author Biog

Dennis Juul Poulsen is CEO and co-founder of Tweakker, a leading mobile connectivity firm established in 2009. Mr Poulsen began his career as product manager for mobile device intelligence company Mobilethink. In 2009, he was appointed manager for products and communications by Tweakker, subsequently director of sales and product, and then Tweakker’s CEO in 2011. As a business development, sales and management oriented executive, Mr Poulsen has broad experience within the mobile industry including international B2B sales at executive level. His focus revolves around developing disruptive cloud technologies and products for the mobile provider & consumer space. He enjoys working with start-ups and established companies that aim to capture market share or seek to broaden their market scope by re-positioning their brands and products. Mr Poulsen holds a BsC in Information Studies & Organizational Anthropology, Aarhus University, Denmark, as well as an MsC, Science & Information Technology, from the same university.


GoMo News

Guest Post: How to make Craigslist ad design mobile friendly

by Vani Gundara, founder of DesignSpinners

There are an estimated six billion active smartphone users worldwide, all of whom could potentially be targeted by posting an ad on Craigslist. Better still, most users visit the ad not to research, but to buy. Therefore, it makes sense to tailor a marketing strategy to the owners of handheld and laptop devices. Initally clicking on the ads on Craigslist will show that most of them look the same – all text-based. While this is not an entirely bad thing – because it aims to go right to the point, many customers would like to see more. So, in order to make your Craigslist ad design better for visitors and potential buyers, here are my tips that will help make the ad more mobile friendly and effective.

1. Choose the appropriate size

Mobile users can pinch, zoom, and scroll using their devices to change image size.

However, this is not what they want. What they  really require is an ad that will give them all that they’like view to see in one go.

Too much scrolling and zooming will drive the visitor away. In this case, therefore, it’s best for the ad to fit correctly on the mobile device, but make sure the text is readable so they do not have to pinch more than usual.

2. Be visual

As mentioned previously, most of the posts on Craigslist are just text. If you want to grab attention, dare to be different!

For example, use photos and even videos that will showcase just how the company or product will benefit the customers.

Once again, make sure that the images fit the mobile screen. Typically, the image should not be more than 620 x 412 pixels.

3. Know the limitations

A little creativity will definitely take ad posts to a much higher level. However, using too many pictures or adding a long video that takes forever to load, this will not attract potential customers at all.

Also, when putting captions on photos, don’t be tempted to type a novel. The goal is to have a mobile-friendly post and mobile users have no time to read through a lengthy description.

To make life much easier, search for a company that has creates an effective Craigslist ad design. Such a designer should be able to:

  • Make the ad and brand stand out
  • Listen to the client’s own preferences regarding the ad
  • Create an SEO friendly post that is viewable on all mobile platforms
  • Increase revenues without charging the client more than is affordable

So, if you’re after a striking Craigslist ad that will create leads every single day, consider a specialist such as my own company -DesignSpinners.
Author Biog

The author, Vani Gundara, is the founder and creative director at DesignSpinners – a web designing and web service company. Design Spinners is located in Los Angeles, California but works with teams across the United States od America as well as internationally.

GoMo News welcomes contributions from anyone inside the mobile/cellular sector. If you’d like to talk about sponsoring pages on this publication please email to ads@gomonews.com. Follow us on Twitter @GoMoTweet


GoMo News

Guest Post: How to make Craigslist ad design mobile friendly

by Vani Gundara, founder of DesignSpinners

There are an estimated six billion active smartphone users worldwide, all of whom could potentially be targeted by posting an ad on Craigslist. Better still, most users visit the ad not to research, but to buy. Therefore, it makes sense to tailor a marketing strategy to the owners of handheld and laptop devices. Initally clicking on the ads on Craigslist will show that most of them look the same – all text-based. While this is not an entirely bad thing – because it aims to go right to the point, many customers would like to see more. So, in order to make your Craigslist ad design better for visitors and potential buyers, here are my tips that will help make the ad more mobile friendly and effective.

1. Choose the appropriate size

Mobile users can pinch, zoom, and scroll using their devices to change image size.

However, this is not what they want. What they  really require is an ad that will give them all that they’like view to see in one go.

Too much scrolling and zooming will drive the visitor away. In this case, therefore, it’s best for the ad to fit correctly on the mobile device, but make sure the text is readable so they do not have to pinch more than usual.

2. Be visual

As mentioned previously, most of the posts on Craigslist are just text. If you want to grab attention, dare to be different!

For example, use photos and even videos that will showcase just how the company or product will benefit the customers.

Once again, make sure that the images fit the mobile screen. Typically, the image should not be more than 620 x 412 pixels.

3. Know the limitations

A little creativity will definitely take ad posts to a much higher level. However, using too many pictures or adding a long video that takes forever to load, this will not attract potential customers at all.

Also, when putting captions on photos, don’t be tempted to type a novel. The goal is to have a mobile-friendly post and mobile users have no time to read through a lengthy description.

To make life much easier, search for a company that has creates an effective Craigslist ad design. Such a designer should be able to:

  • Make the ad and brand stand out
  • Listen to the client’s own preferences regarding the ad
  • Create an SEO friendly post that is viewable on all mobile platforms
  • Increase revenues without charging the client more than is affordable

So, if you’re after a striking Craigslist ad that will create leads every single day, consider a specialist such as my own company -DesignSpinners.
Author Biog

The author, Vani Gundara, is the founder and creative director at DesignSpinners – a web designing and web service company. Design Spinners is located in Los Angeles, California but works with teams across the United States od America as well as internationally.

GoMo News welcomes contributions from anyone inside the mobile/cellular sector. If you’d like to talk about sponsoring pages on this publication please email to ads@gomonews.com. Follow us on Twitter @GoMoTweet


GoMo News

Guest Post: 5 mobile app design blunders & ways to avoid them

by Tejas Jasani, CEO with The App Guruz

A whopping 78 per cent of Facebook users in USA primarily access the social network from mobile devices. The trend is already obvious and clear that mobile devices are steadily going to be the primary access points for diverse web needs and apps. So developing mobile apps that perfectly address the capabilities of varying mobile devices and user preferences is important. While developing mobile apps there are some common blunders to avoid. Here’s my list of the five most common design blunders when designing a mobile app.

1. Figure out the cost of development

Development cost is inevitable factor that makes a business decide for funding a native app development or choose web platform.

While native apps on mobile platforms will provide unmatched inroads to users, most of the time it is regarded as a little expensive alternative to mobile or responsive websites.

Naturally a competitive budget with maximum features and functionality of ease will be the key to make clients decide in favour.

How to avoid

The design fundamentals should address the application for multiple operating platforms. In this way you can make a cost advantage for an app that is targeted for various platforms.

Do not over define functionality in the design because it leads to more development time and increase cost overburden.

Use established APIs and tools as much as possible to reduce project timeframe and save cost burden.

2. Keep in mind that mobile means smaller

While developing an app here at the mobile development company- The App Guruz, there few device-specific things that you should keep in mind.

In screen size, memory size and input methods, mobile offers a smaller and very delicate feature set that has to be addressed in app development.

How to avoid

Do not oversize or undersize the hit area while designing an application for a typical touch screen interface. Take account of the width of a finger which is normally 1.6 to 2 cm wide.

Make a design that makes the app utilise minimum cache memory.

The screen is smaller, so do not clutter it with unnecessary things. Optimise viewing on various screen sizes.

3. Don’t forget available mobile functionality

Mobile devices vary in feature set and functionalities. As much features and functions of the device can be addressed and made ready for use by the application, it is better for the users.

Making an app design that gives exposure to full functionalities of device is most important for the success of the app.

How to avoid

Remember that mobile have many functions like GPS for route planning or calendar integration. So exploit mobile abilities.

Follow examples of most feature rich and advanced apps on various platforms and niches.

4. Don’t leave users hanging

Loading time, speed and functional ease are some of the important concerns for mobile users.

An application that takes a lot of time to load its pages, poor in speed and functional ease is straightforward avoided by users.

How to avoid

While the page is loading do not show a blank page as it often makes users think that the app is not working. You can show a loading sign, a fun animation or simply a progress indicator.

Optimise loading speed by slimming down heavy and complicated files.

Optimise within-app navigation to provide highest ease in various mobile devices.

5. Don’t avoid sharing options

Finally, a developer must provide social sharing options as this would help the app to become more popular.

Making a good score in a game app and then sharing it via social media may seem lucrative. Similarly making a purchase in a shopping app and posting a ‘Like’ for the brand can be done through the sharing options itself.

How to avoid

Let users avail the option of connecting to the app through their social networking ID, so that they can seamlessly share anytime they wish without needing to register again and again.

Ask your users from time to time to rate your app and share it socially. But do not do it too frequently to make it a nuisance for them.

Author biog

Tejas Jasani is a founder & CEO of a mobile app development company named The App Guruz. His major focus is on how to improve mobile users’ smartphone experience through development of mobile games and apps. The company has offices in the USA and India.

GoMo News welcomes contributions from anyone inside the mobile/cellular sector. If you’d like to talk about sponsoring pages on this publication please email to ads@gomonews.com. Follow us on Twitter @GoMoTweet


GoMo News