Tag Archives: product

Watch out for NFC in Apple’s product announcements

Finally to do a U-turn about a technology it didn’t invent

Until today, Cupertino-based Apple has been pretty vocal in its dismissal of NFC [Near Field Communication] as a key technology in the mobile space. GoMo News has always maintained that Apple was instead keen on pumping up its AirDrop (Wi-fi based) technology instead. Comments by Apple’s Phil Schiller have always been taken to mean that the company has on intention of incorporating it. But the rumour mill insists NFC will be inside the iPhone 6 and maybe even an iWatch. According to Ovum, Apple might complete a full U-turn and make the NFC sector its own!

Eden Zoller, a principal analyst, with Ovum, commented, “If Apple is forming alliances with major card schemes and riding on contactless rails then embracing NFC is a pragmatic move.”

She continued, “We would expect Apple to prove highly effective at marketing NFC to consumers, creating awareness and excitement around NFC capabilities in a way others have so far failed to do.”

Zoller added, “This is turn could help ignite merchant interest in NFC, that so far has remained cool due to lack of consumer uptake.”

Now Apple is rumoured to have been in discussions with major financial institutions to make mobile payments are more widespread. Presumably by using NFC.

The list includes Visa, Mastercard and Amex.

However, GoMo News believes the original clue came some time back when Brightwire reported a a deal between Apple and China UnionPay so that customers could use the latter’s ‘QuickPass’ POS machines in China. Using NFC, of course.

Tony is currently Editor of GoMobile News. He’s a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.

This article was published in Apple, NFC, mobile news, mobile payments and tagged . Bookmark the permalink.


GoMo News

Watch out for NFC in Apple’s product announcements

Finally to do a U-turn about a technology it didn’t invent

Until today, Cupertino-based Apple has been pretty vocal in its dismissal of NFC [Near Field Communication] as a key technology in the mobile space. GoMo News has always maintained that Apple was instead keen on pumping up its AirDrop (Wi-fi based) technology instead. Comments by Apple’s Phil Schiller have always been taken to mean that the company has on intention of incorporating it. But the rumour mill insists NFC will be inside the iPhone 6 and maybe even an iWatch. According to Ovum, Apple might complete a full U-turn and make the NFC sector its own!

Eden Zoller, a principal analyst, with Ovum, commented, “If Apple is forming alliances with major card schemes and riding on contactless rails then embracing NFC is a pragmatic move.”

She continued, “We would expect Apple to prove highly effective at marketing NFC to consumers, creating awareness and excitement around NFC capabilities in a way others have so far failed to do.”

Zoller added, “This is turn could help ignite merchant interest in NFC, that so far has remained cool due to lack of consumer uptake.”

Now Apple is rumoured to have been in discussions with major financial institutions to make mobile payments are more widespread. Presumably by using NFC.

The list includes Visa, Mastercard and Amex.

However, GoMo News believes the original clue came some time back when Brightwire reported a a deal between Apple and China UnionPay so that customers could use the latter’s ‘QuickPass’ POS machines in China. Using NFC, of course.

Tony is currently Editor of GoMobile News. He’s a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.

This article was published in Apple, NFC, mobile news, mobile payments and tagged . Bookmark the permalink.


GoMo News

Watch out for NFC in Apple’s product announcements

Finally to do a U-turn about a technology it didn’t invent

Until today, Cupertino-based Apple has been pretty vocal in its dismissal of NFC [Near Field Communication] as a key technology in the mobile space. GoMo News has always maintained that Apple was instead keen on pumping up its AirDrop (Wi-fi based) technology instead. Comments by Apple’s Phil Schiller have always been taken to mean that the company has on intention of incorporating it. But the rumour mill insists NFC will be inside the iPhone 6 and maybe even an iWatch. According to Ovum, Apple might complete a full U-turn and make the NFC sector its own!

Eden Zoller, a principal analyst, with Ovum, commented, “If Apple is forming alliances with major card schemes and riding on contactless rails then embracing NFC is a pragmatic move.”

She continued, “We would expect Apple to prove highly effective at marketing NFC to consumers, creating awareness and excitement around NFC capabilities in a way others have so far failed to do.”

Zoller added, “This is turn could help ignite merchant interest in NFC, that so far has remained cool due to lack of consumer uptake.”

Now Apple is rumoured to have been in discussions with major financial institutions to make mobile payments are more widespread. Presumably by using NFC.

The list includes Visa, Mastercard and Amex.

However, GoMo News believes the original clue came some time back when Brightwire reported a a deal between Apple and China UnionPay so that customers could use the latter’s ‘QuickPass’ POS machines in China. Using NFC, of course.

Tony is currently Editor of GoMobile News. He’s a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.

This article was published in Apple, NFC, mobile news, mobile payments and tagged . Bookmark the permalink.


GoMo News

Motorola sets ETA for product launch news – and we’re just hours away

“Where’s my Moto X+1 at? Is this September 4, or is it not? Wasn’t Motorola supposed to be elbowing-in on IFA’s spotlight today with some new hardware?” Yes, yes, you’re not far off there. Last month, the company started inviting the press to a September 4 event in Chicago, with some subtlety-be-damned hints that we’d be seeing the launch of the rumored Moto X+1 and the second-gen Moto G, possibly learning the start-of-sales details for the Moto 360 Android Wear smartwatch, and maybe even getting news about a new earpiece accessory of some kind. But with the day now upon us, the truth has become clear: we’re not getting any public announcements today. The good news is that they’re not far off, with Motorola teasing an overnight start to the hardware launches.

Motorola has taken to Twitter to reveal its plans: beginning tonight at 1am Central (2am Eastern, or 6am GMT), this new hardware starts going official.

Now, being the smartphone-obssessive types we are, of course we’ll be up at that hour to bring you the news as it breaks, but those of you who like to balance your desire for cutting-edge smartphone news with that for getting a good night’s sleep can rest easy knowing that full reports on all of Motorola’s new gear will be waiting for you here at Pocketnow when you’re up in the morning.

That said, who’s waiting up tonight with us? We’ll make the s’mores.

Source: Motorola (Twitter)


Pocketnow

Freeway Product Discovery App Gives You a Chance to Win Real Prizes

freeway 650

Product discovery platform Freeway has had a great first month on iOS devices, attracting users with the chance to win free real-world products via simple scratch games. The app was supported by 12 partners and $ 30,000 in products for its first month of launch, and users have played Freeway’s games over 1 million times in less than a month.

With Freeway, users receive 100 points each day when logging in. These points are used to play games for a chance to win free products. Users swipe through a selection of products, like earbuds, cameras, skin care products and more, and when they find something they’d like, they can spend some points to see if they’re an instant winner.

These games are scratch cards, so players simply swipe their finger across the screen to discover what’s underneath the original image. Even if they don’t win the product outright, some offer coupons for discounts on purchasing the items outside of the Freeway app. Or, gamers may win more points so they can keep playing games.

“We see ourselves as match makers, creating an environment that helps foster the initial connection between consumers and brands,” said Freeway’s Bryan Hawkins. “Our goal is to provide users with an entertaining means of discovering new products while also helping our partners break through the clutter and gain exposure.”

Freeway is available to download for free on iOS and Google Play.


Inside Mobile Apps

Freeway Product Discovery App Gives You a Chance to Win Real Prizes

freeway 650

Product discovery platform Freeway has had a great first month on iOS devices, attracting users with the chance to win free real-world products via simple scratch games. The app was supported by 12 partners and $ 30,000 in products for its first month of launch, and users have played Freeway’s games over 1 million times in less than a month.

With Freeway, users receive 100 points each day when logging in. These points are used to play games for a chance to win free products. Users swipe through a selection of products, like earbuds, cameras, skin care products and more, and when they find something they’d like, they can spend some points to see if they’re an instant winner.

These games are scratch cards, so players simply swipe their finger across the screen to discover what’s underneath the original image. Even if they don’t win the product outright, some offer coupons for discounts on purchasing the items outside of the Freeway app. Or, gamers may win more points so they can keep playing games.

“We see ourselves as match makers, creating an environment that helps foster the initial connection between consumers and brands,” said Freeway’s Bryan Hawkins. “Our goal is to provide users with an entertaining means of discovering new products while also helping our partners break through the clutter and gain exposure.”

Freeway is available to download for free on iOS and Google Play.


Inside Mobile Apps

Freeway Product Discovery App Gives You a Chance to Win Real Prizes

freeway 650

Product discovery platform Freeway has had a great first month on iOS devices, attracting users with the chance to win free real-world products via simple scratch games. The app was supported by 12 partners and $ 30,000 in products for its first month of launch, and users have played Freeway’s games over 1 million times in less than a month.

With Freeway, users receive 100 points each day when logging in. These points are used to play games for a chance to win free products. Users swipe through a selection of products, like earbuds, cameras, skin care products and more, and when they find something they’d like, they can spend some points to see if they’re an instant winner.

These games are scratch cards, so players simply swipe their finger across the screen to discover what’s underneath the original image. Even if they don’t win the product outright, some offer coupons for discounts on purchasing the items outside of the Freeway app. Or, gamers may win more points so they can keep playing games.

“We see ourselves as match makers, creating an environment that helps foster the initial connection between consumers and brands,” said Freeway’s Bryan Hawkins. “Our goal is to provide users with an entertaining means of discovering new products while also helping our partners break through the clutter and gain exposure.”

Freeway is available to download for free on iOS and Google Play.


Inside Mobile Apps

Beautiful Me: Analyze your skin and receive product recommendations on iOS

beautiful me 650

If you’ve ever wanted to learn more about your skin, new iOS app Beautiful Me might be a good place to look. The platform analyzes a user’s Facebook photos to measure changes in facial features, makeup and aging over time to help them understand their skin, while also recommending products for users to purchase to look their best.

The Beautiful Me platform auto-downloads up to 500 Facebook photos of each user, which are then evaluated using a “deep neural network and multi-level statistical analysis” for skin tones, undertones, visual age and more.

While it sounds complicated, the end result is a list of graphs and charts that show users how their skin has changed over time, and helps them understand the best options for their skin in terms of foundation color, hair color and makeup options.

“We’re thrilled to introduce Beautiful Me to users and bring a level of understanding to skin analysis that has never been easily accessible through an app,” said Miriam Pettinen, Director of Partnerships and Mobile Strategy, who led the app’s development. “While most apps only use basic analysis of a single photo, the combination of big data and machine learning algorithms used in Beautiful Me gives users a much more accurate description of their skin profile.”

Beautiful Me is available to download for free on iOS.


Inside Mobile Apps