Tag Archives: retailers

Guest Post: 2 good reasons why retailers have an app

by Devika Girish, who works in marketing with MobStac

devika’s photo is in the post

Going by the number of success stories around retail apps, there is evidently a lot to lose out on if brands are to shunt away apps. The key to success here lies in identifying the retailer’s target group of users, creating apps that work well for them, and continually refining and reinventing mobile experiences to profitably retain those users. However, it doesn’t make sense to create a mobile app if a retailer has just started off with the retail business. App development should ideally come into the picture after a retailer have got a customerbase to cater to. Many retailers struggle to take a call on whether they should create an app of their own or tap into an existing platform.A retailer need to consider the retailer’s target audience and brand while choosing between them. Here are two points that will help a retailer design and implement a retail app in the most effective way possible.

1. Platform apps are a safe bet when a retailer doesn’t have consistent customer connexions

Launching a branded app isn’t always the best solution for retailers. a retailer could instead partner with other platform-based apps to access and engage their existing single-app audience.

For example, instead of launching a branded rewards app, a retailer can easily use Perka, or Rewardjunkie, apps that allow customers to claim special offers, discounts and rewards and tap into the retailer’s potential users there.

With most of these platforms already having an established user base, it is highly likely that these apps already exist on the smartphones of the retailer’s target audience.


2. If the retailer’s app already has a lot of downloads, then it will make sense to continue using it

The retailer can use his ore her own retail app to strengthen the relationship with existing loyal customers by rewarding them for repeat business.

However, with the setting in of app fatigue, there’s a good chance users will simply neglect the retailer’s app and eventually remove it from their phone altogether if the retailer does not offer multiple value propositions.

Here are a few ways retailers can adapt their apps to changing consumer behaviour in order to ensure their shoppers’ repeat visits.

1. Enable mobile point-of-sale

According to a recent Consulting Digital Shopping Behavior survey conducted by Cisco, 73 per cent of shoppers said that long waiting lines are one of the most dreaded experiences when it comes to a shopping experience.

By equipping the retailer’s sales staff with a mobile point-of-sale, a retailer can enable them to process payments fast and quick, even before the customer changes his mind.

2. Focus on loyalty and value added offerings

Apps often offer a great opportunity for brands to engage with their consumers.

Today most retailers, however, are passionately using mobile applications, more to push promotions at consumers than to maintain a strong relationship with them.

Such apps are more likely to turn away customers.

To connect better with the retailer’s customers a retailer need to offer loyalty perks and value.

3. Improve in-store experience

Today’s tech-savvy customers are more informed and look for a convenient, efficient and engaging in-store experience – one that allows them to combine the convenience of an online shopping experience with the primary advantages of shopping in person.

Thus, a retailer must ensure that he or she has taken into account what is right for the retailer’s brand and the retailer’s target audience.

That’s before going ahead with a branded app or a platform app to generate traffic for the retailer’s next advertising campaign.

Are there any other features that will help retailers build brand loyalty and customer engagement?

Let us know via the comments below.

Author Biog

Devika Girish is in-charge of marketing Content creation at MobStac, a mobile platform company enabling location-aware apps for content and commerce. Its Beaconstac suite enables businesses to deliver superior customer experiences through the use of iBeacons for engagement, messaging, and analytics. The company was founded in 2009 and has offices in Bangalore and New York. Devika writes about everything related to mobile for businesses that enable marketers achieve their goals.

GoMo News welcomes contributions from anyone inside the mobile/cellular sector. If you’d like to talk about sponsoring pages on this publication please email to ads@gomonews.com. Follow us on Twitter @GoMoTweet


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Browse flyers and weekly ads from 300+ retailers with Flipp [App of the Day]

nexus5-clipping-1dpi300

Today in app of the day, we will tell you about a new Android app known as “Flipp: Flyers and Weekly Ads”. The app was exclusive to iOS, but now Wishabi made it available for Android as well. If you are a shopaholic, then Flipp is a must-have-app for you. It’s an app that aggregates retail flyers from local stores such as Target, Macy’s, Sports Authority and Dollar General, and then makes it available on your smartphone; making it easy for you plan your shopping. The features of the app are listed below:

  • Flip: Rapidly flip and browse between and within weekly flyers
  • Search: Easily search for a store, item, or brand
  • Clip: Clip items from any flyer straight to your shopping list
  • Discount slider: Highlight items on sale to find the best deals and savings
  • Favorites: Save your favorite store’s flyers for easy reference and a personalized shopping experience every week

“Flipp is receiving exceptional reviews and users are telling us that Flipp is changing the way they shop. Countless consumers have been asking for Flipp on Android, so this launch will only add to the great momentum we are seeing as we give people the innovative shopping experience they want,” said Wehuns Tan, CEO of Wishabi.

Offering digital flyers from at least 190 local stores in the US and 80 local stores in Canada, Flipp is an app that will literally innovate the way you shop. If you are interested, download it by clicking the link below.

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Retailers are leading the way in mobile payments

Retail sector migrating rapidly to mobile optimised web says Adyen

one good experience – prins

An extremely interesting insight into how the online transactions industry is progressing was provided when GoMo News met with Roelant Prins, Chief Commerce Officer, with Adyen. Prins joined the company when it was just a Dutch company but now Adyen is truly global. Although Adyen supports no fewer than 250 payment methods, Prins was sharing his company’s knowledge of what is happening in the mobile sector with us. Data from the just released third Adyen Mobile Payments Index showed that mobile contributed an average of 18.5 per cent to global transactions over the four months of September to December [2013].

It’s interesting to note what kind of transactions Ayden is tracking. The company has very little to do with direct carrier billing, Prins admitted – so that sector isn’t really covered by the index.

Nor are the millions of mobile micropayments carried over specialist systems such as M-Pesa in Africa.

However, the trends in mobile payments were very easy to spot.

For example, Ayden splits payments for ‘travel’ by which it means big items like flights from smaller payments which it calls ticketing.

If you look at average payments for travel,  then the split is PCs – €131 vs tablets – €89 versus smartphone -€44.

With ticketing it is tablets – €46 versus smartphones – €44 versus PCs – €42.

As readers can spot immediately, there are variations as to which device is used by consumers for specific transaction types.

Ayden believes that the tablet – with its combination of a bigger screen, touch interface and portability may account for a better browsing experience and longer shopping sessions.

Whereas at work or during commuting, smartphones and PCs may be used for spontaneous, lower value purchases.

Mobile transaction volume in retail has also risen by a third, up to 23 per cent.

This is where Prins explained that retail is leading the transactions market currently. The most important customers for his company are the big retailers.

And it is the retailers who are moving rapidly towards mobile optimised web sites.

The data shows that retailers who only have desktop orientated web sites aren’t getting the transaction volumes that their rivals do.

One thing which didn’t come out in the Mobile Payments Index is the great extent by which payment methods vary from territory to territory.

In Brazil, for example, you’d be mad if you didn’t support a system known as Boleto whereas the Dutch favour a system called Ideal.

Additionally, the UK market is quite advanced – Prins revealed, because consumers are prepared to accept systems such as ‘Verified by Visa’.

As Prins told GoMo News, “One good [online shopping] experience is all it takes and consumers will revisit the site.”

This adds another stage into the payment process and Ayden normally finds that its inclusion leads to a payment not being concluded.

But not in Britain, where the Brits have apparently got used to it.

There are lots of juicy stats in the third Ayden Mobile Payments Index, so we have published the full summary here.

It makes for really interesting reading – especially for those in retail.

Tony is currently Editor of GoMobile News. He’s a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.


GoMo News

High Street retailers will fight back against online

Prediction from Powa Technologies’ Dan Wagner

The Xmas [2013] retail sales figures really highlight how fragile the retail industry is at the moment. We’ve seen a huge shift in consumer buying patterns as the retailers trading statements showed this years distinct ‘winners’ and ‘losers’ with a clear shift from the physical stores to the online forum. But Dan Wagner, CEO with Powa Technologies, is predicting a fight back from the traditional High Street retailers.

The traditional stores really need to up their game to compete in the new shopping paradigm that we are entering.

“Customer engagement is the key to survival in 2014, at present customers who walk through the doors of high street shops are unknown to them,” says Wagner.

He continues, “This needs to change fast, customer engagement holds the critical path to growth in fierce market conditions.”

“It is vital for retailers to know the buying behaviour of the person who has walked through the door: are they a loyal customer? What are they interested in?”

Online retailers have all this information and utilise it to engage their customers very effectively as the sales figures have born out.

The latest technology trends such as Bluetooth LE (low-energy) beacons and geo-location are drastically changing the retail landscape.

They are transforming High Street stores into data-rich environments.

“In this way shopping becomes a real-time, interactive and personalised experience,” Wagner concludes.

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC – http://countdown2mwc.wordpress.com/

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